10 Yetis PR News

May 9th 2013

10 Yetis Examples of Good and Bad Public Relations - Thursday 9th May2013

Good PR

We're all used to seeing reality TV shows like Big Brother and Britain's Got Talent popping up on our screens, but what if a TV project saw people leaving Earth forever to go and live on Mars?

Well, non-profit organisation Mars One, a private spaceflight project, is trying to make that idea a reality. There are plans to establish a human settlement on Mars by the year 2023, just 10 years from now. What's more, they want to televise every part of the decade-long mission.

So, where is the good PR in all of this? Well, Mars One asked people to come forward and register their interest if they wanted to take part in the project; which would involve a 2 year selection process and 7 years of training before they left for Mars, never to return.

78,000 people have so far applied for the chance to go to Mars (over just 2 weeks) and the CEO and co-founder of Mars One Bas Lansdorp expects half a million applicants before the deadline on August 31st this year.

He said "Mars One is a mission representing all humanity and its true spirit will be justified only if people from the entire world are represented."

The applications came from over 120 countries, including 3,500 from the UK, so it's turning out to be very popular indeed. Very cool, although I don't know if I'd fancy it myself!

Bad PR

Halal lamb burgers in city schools in Leicester have had to be removed by Leicester City Council, after traces of pork were found in a sample burger.

This is bound to cause outrage amongst some parents and students alike and their annoyance is likely to be directed at Paragon Quality Food Ltd, based in Doncaster, which manufactured the batch of frozen burgers that the pork was found in.

This is likely to cause a PR headache for the food company, the council and the schools involved in the scandal, so it's not the best news that could have come to light.

	Shannon posted on 09/05/2013		post a comment

May 8th 2013

10 Yetis Examples of Good and Bad Public Relations - Wednesday 8th May 2013

Hi Y'all, here are today's examples of good and bad PR. Enjoy!

Good PR

The Queen is set to start scaling back her official royal duties and sharing the load with Prince Charles. Buckingham Palace senior figures discussed how to deal with the monarch's advancing years. They concluded on enlisting her 64-year-old son, the longest-serving heir in British history, to take on a more prominent position as a 'co-head' of the Royal family.

This is brilliant PR for the royals, showing that they are a united family. It's also nice to know the Queen will get to relax a bit now as Prince Charles will be taking on the trips abroad more often.

We want the Queen to stick around for a bit longer, but also it's great to see Charles is being introduced more to the forefront of the Royal leadership. There's hope for you to be King yet Charles!

Bad PR

Abercrombie & Fitch's CEO, Mike Jefferies, apparently 'doesn't want larger people shopping in his store, he wants thin and beautiful people.' It has also been said that he 'doesn't want his core customers to see people who aren't as hot as them wearing his clothing.'

Abercrombie & Fitch don't offer women's trousers above a (US) size 10 however, men's clothing goes up to XXL, this was defended as men could be muscular football and wrestler players.
Mr Jeffries revealed in an interview in 2006: 'That's why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don't market to anyone other than that.'

The company has also had its fair share of other discriminatory issues i the past. Including, being sued in 2009 for only giving jobs to white applicants and forcing a British student who was born without a left forearm to work in the stock room out of sight from customers.

It seems that Abercrombie & Fitch need to rethink their strategies, as this and the slew of other discriminatory accusations are not good PR at all!

	Hannah Pritchard posted on 08/05/2013		post a comment

May 7th 2013

10 Yetis Examples of Good and Bad Public Relations- Tuesday 7th May, 2013

Happy glorious Tuesday everyone! Christina here to ease you back into the working week with today's Good and Bad PR, enjoy!

Good PR
Charities often have to be creative to compete with other marketing campaigns and this Spanish charity seems to have found an interesting way to reach out to the public about a topic that normally isn't something that a lot of people want to talk about: child abuse. The Anar foundation, which helps children who have been abused, have recently unveiled a new marketing campaign with a poster that can only be seen fully when looked at a child's height. When a child sees the poster, they'll see a hidden message 'if somebody hurts you, phone us and we'll help you' plus a telephone number; while an adult simply sees an image of a frightened child.

public relations

The Spanish charity foundation explained the reasoning behind the poster as a way to reach children who may be too frightened to speak out against abuse. The poster uses a lenticular printing technique seen in novelty postcards to hide secret messages within the photo and is a great way to help children in need. A well deserved Good PR story today.

Bad PR
It seems like Rihanna can't get away from bad press nowadays; not only did she cancel shows on her latest tour due to 'exhaustion' and illness, she recently disappointed her fans yet again when she arrived 3 hours late for her show in Boston yesterday night. Patient fans who attended the show were greeted with no opening act and no sign of Rihanna for almost 3 hours and many voiced their displeasure with the singer by booing and Tweeting. Even worse, Rihanna made no explanation about her lateness nor did she apologise afterwards, simply tweeting "#BOSTON I will never forget this night! I truly have deeper love for you now!! Thank you for making it extra special!! #DWT", which made her fans even more upset.

public relations

Bottom line - if you are going to cancel a show due to an illness, then show up 3 hours late to a gig, you are going to have some pretty annoyed fans. At the end of the day, your fans pay your wages so you should not take them for granted. Considering how many people are truly upset, annoyed and fed up with the singer's diva tantrums, I feel a Rihanna backlash coming on.

Oh dear Rihanna, get it together! We don't need another pop star going off the rails a la Bieber.

	Christina posted on 07/05/2013		post a comment

May 3rd 2013

10 Yetis Examples of Good and Bad Public Relations- Friday 3rd May, 2013

Howdy readers- it's the Bank Holiday! But first, you must all read today's Good and Bad PR. Thank you and have a lovely weekend.

Good PR
Hoorah for Morrisons! Everyone's favourite supermarket that uses Freddy Flintoff in its adverts has got some pretty nice PR today for leading the way in bank holiday fuel cuts.

The supermarket have well and truly started a price war with rivals by cutting its fuel costs by up to 2p a litre, and diesel by 1p a litre. This is the second fuel cut by Morissons in as many weeks, and is sure to be good news for drivers planning on heading afar this Bank Holiday weekend.

Well done to Morrisons, and we look forward to seeing the other 'big four' follow suit.

public relations

We can totes see why he loves it, too

Bad PR
Facebook has been forced into the spotlight today, after it was forced to do a U-Turn following criticism of its decision not to remove videos showing decapitation from the social media platform.

The social network had previously spoken out about its decision not to ban the videos which had spread amongst members to the site, claiming that people had a right to depict "the world we live in." However, following widespread press controversy for the decision, and a member of Facebook's own safety advisory board criticising the decision, the site has down decided to remove videos of this nature that are reported to them.

The U-Turn has caused Facebook to face yet more criticism after many questioned their original stance- meaning it's not been a great press day for them on a whole.

	Emma Kent posted on 03/05/2013		post a comment

May 2nd 2013

10 Yetis Examples of Good and Bad Public Relations - Thursday 2nd May 2013

Hello, Hannah here with today's good and bad PR. Enjoy!

Good PR

With all of his success you would have thought Richard Branson wouldn't need any help. However, he has called upon the assistance of fashion ledged Vivienne Westwood to help redesign the Virgin Atlantic uniforms.

Westwood is renowned for her unorthodox style quirky approach but her designs for Virgin Atlantic are set to be a lot more classic.

The designs are rumored to reference 40s couture cuts and Saville Row tailoring with the theme of being glamorous yet practical.

The current uniform has been around for over 10 years so it's nice to see that Branson is branching out in keeping the Virgin Atlantic image up to date. It is also great to see two British brands collaborating.

Bad PR

Helen Flanagan seems to be the UK's answer to Lindsay Lohan. The press have been giving her a raw deal at the moment, with all of her fashion blunders and on off stories with boyfriend Scott Sinclair, it is no wonder she has been the feature of so many stories of late.

However, this time it was her fashion faux pas that was the talk of the town. The 22 year old was voted FHM's sexiest female in the UK. Instead of turning up to receive her award in something understated and sultry, she decided to take it to the other extreme... tacky.

Ok so she isn't quite at Lohan status, nevertheless, she needs to do something to turn the press around in her favour. She was recently pictured strutting around a dingy car park in Alderly Edge in some £3,000 Christian Louboutin boots. It seemed the former Corrie star was tyring to add a touch of class with the boots. It's a shame that she didn't follow this through with her FHM outfit choice that fell way below sophisticated standards.

Just leave something to the imagination Helen!