10 Yetis PR News posted by Emma Kent

10 Yetis Examples of Good and Bad Public Relations- Friday 10th May, 2013

Hello All! Emma here with today's Good and Bad Public Relations..

Good PR
When it comes to camper vans, not many could compete with Volkswagon- and their latest instalment has won them today's Good PR accolade.

The German car manufacturer has unveiled its latest camper van- the T5 Doubleback- which uses sliding technology to transform the normal camper van into a '26ft home on wheels'. The camper van is pretty luxurious, and transforms to create a space for five people to sit comfortably- or make a giant bed. All the mod-cons are also included, including a fridge, cooker and lifting roof; and it's set to be a huge hit with travellers looking for a 'home on wheels'. At a basic price of £54,000 though, these travellers are going to have to be pretty comfortable financially.

The van has got some great press so far, so a deserved winner of today's Good PR.

The Camper Van that Dreams are made of

Bad PR
Who needs to wash their hands before serving food after planting their hand in a toilet? EVERYONE. EVERYONE DOES. But, sadly, apparently this isn't the case for the 'Flying Pizza' takeaway in Swansea, which has been fined £2,250 after its filthy working conditions were unveiled.

The takeaway has been caught allowing staff to flush a toilet manually (in the cistern) due to it being broken, and then going back to work without washing their hands. The cooking equipment was also found to be covered in dirt and grease, with frozen foods also found open in the freezer in dirty conditions.

Despite this, the takeaway owner still had the gall to maintain that his 'customers are very happy'. Somehow, we don't think he'll have many customers to worry about anymore.

Mmmmmmm.... dirt.

	Emma Kent posted on 10/05/2013		post a comment

10 Yetis Examples of Good and Bad Public Relations- Friday 3rd May, 2013

Howdy readers- it's the Bank Holiday! But first, you must all read today's Good and Bad PR. Thank you and have a lovely weekend.

Good PR
Hoorah for Morrisons! Everyone's favourite supermarket that uses Freddy Flintoff in its adverts has got some pretty nice PR today for leading the way in bank holiday fuel cuts.

The supermarket have well and truly started a price war with rivals by cutting its fuel costs by up to 2p a litre, and diesel by 1p a litre. This is the second fuel cut by Morissons in as many weeks, and is sure to be good news for drivers planning on heading afar this Bank Holiday weekend.

Well done to Morrisons, and we look forward to seeing the other 'big four' follow suit.

We can totes see why he loves it, too

Bad PR
Facebook has been forced into the spotlight today, after it was forced to do a U-Turn following criticism of its decision not to remove videos showing decapitation from the social media platform.

The social network had previously spoken out about its decision not to ban the videos which had spread amongst members to the site, claiming that people had a right to depict "the world we live in." However, following widespread press controversy for the decision, and a member of Facebook's own safety advisory board criticising the decision, the site has down decided to remove videos of this nature that are reported to them.

The U-Turn has caused Facebook to face yet more criticism after many questioned their original stance- meaning it's not been a great press day for them on a whole.

	Emma Kent posted on 03/05/2013		post a comment

10 Yetis Work Experience Blog- Keeleigh O'Malley

I have had such an amazing week here at 10 Yetis that I will miss the laid-back vibe of the office when I return to school. I have really enjoyed the chance to become independent and to see a working environment when I am actually in working in one and not just learning about it. My dramatic work experience school lessons prepared me for the worst, I was expecting health and safety hazards and little work to do but, my schedule has been packed with things to do and luckily there were no hazards.

When I first arrived at 10 Yetis, I was given work to do straight away. Each morning, I was given the task of writing out the newspaper headlines and wrote good and bad PR for the company's blog. I really enjoyed finding good examples for the blog. I also learnt various skills like 'cutting' and PR terminology like 'angles'. Another thing I was asked to do was choose the best four infographics to be uploaded to the website throughout the day. During the week, I sat in on various meeting. This gave me an opportunity to see what daily life is like in PR. One of my favourite things to do was write for mycelebrityfashion. I liked writing about things in the celebrity news today and putting my own spin on the titles given to me.

The best thing about working here was how welcoming everyone was. I was treated like an adult and not just someone from secondary school on work experience. Everyone has bubbly and fun personalities so it was fun to be around them for the week. Even if it was a lot of fun here, I have learnt specific knowledge of PR and this has influenced my career choice to hopefully work in PR one day. The environment here is very happy and laid back but work is done to the highest standard.

The experience here has been an amazing one; there hasn't been anything bad about it. I look forward to hopefully working in a place like this when I am older and I strongly urge everyone to come here for work experience.

	Emma Kent posted on 29/04/2013		post a comment

10 Yetis Examples of Good and Bad Public Relations - Thursday 25th April 2013

Our good and bad PR examples today are brought to you by the lovely Keeleigh, our work experience in for the week...

Good PR

He's recently been in the news for all the wrong reasons- calling Anne Frank a 'belieber' and arriving two hours late for his concert, but it seems that Justin Bieber is putting all that behind him. His world tour landed him in Stockholm on Wednesday and the known diva gave a little back to his beliebers by treating them to a small show whilst he headed to his tour bus.

Clearly in a good mood, the nineteen-year-old delighted his devotees by bumping and grinding to his tour bus with a male pal. That good mood has lasted him the whole week, as he has been regularly tweeting to thank his 38 million fans. He even referred to them as 'family'. This is a dramatic change from his performance at the beginning of March when he arrived two hours late for a show in the UK. Claims were made that he had been playing video games back stage and just couldn't be bothered to come on stage.

The baby-faced singer joked around wearing a bright red onesie, completing his look with a pair of red trainers and a black and white cap. His friend wore a white onesie. The star, who shot to fame at the tender age of 16, let his inner child out by messing around. It seems Biebs is well on his way to putting his diva-like antics from March behind him and is back to building his good reputation.

Bad PR

Everyone enjoys a takeaway, even if they know the calorific content is bad for them. But it seems that some customers may be put off by McDonalds' hamburgers, as what was meant to be a small one month experiment turned into an unexpected fourteen year shock.

David Whipple wanted to show people how preservatives maintain fast food's appearance and thought a McDonalds hamburger would be a good product to use, but he soon forgot about it. When he did find the burger, fourteen years later and after it had lived in a coat pocket for two years, the burger looked exactly the same as the day it had been flipped fourteen years ago. David still had the original bag and receipt for proof that this was in fact a burger from 1999.

The only thing that had changed was the pickle had disintegrated- there were no signs of mould, fungus or strange odour. David Whipple now keeps it to show his grandchildren and encourage them to eat healthily. It should be able to encourage a lot of people to stay healthy.

McDonald's reputation may have been ruined for a while but how many people can resist a Big Mac? Now though, when you do buy one, think about how long it will stay in your system.

	Emma Kent posted on 25/04/2013		post a comment