10 Yetis PR News posted by Shaun
Hope you all had a great long weekend. Shaun here again with today's 10 Yetis Good & Bad PR Awards.
Today's 10 Yetis Good PR award goes to the BBC, who's new show, The Voice who for the third week in a row have won the ratings battle against their talent show rivals Simon Cowell's show Britain's Got Talent.
Reports claim today that, The BBC's The Voice had more viewers than the ITV's Britain's Got Talent on Saturday evening with an average of 9.45million tuning in.
The same reports claim that The Voice beat Britain's Got Talent by nearly 4m viewers in the 20-minute crossover period between 8pm and 8.20pm.
This comes as great news for the BBC as it shows they can produce mainstream
Today's 10 Yetis Bad PR award goes to the Olympic hopefuls who have been using their national new found national sporting fame, to make some extra cash on the side. Olympic hopefuls like Tom Daley & Rebecca Adlington have been using Twitter to promote products, from band new cars to breakfast cereals, without declaring they have a relationship with the brands, to Olympic officials.
It's no secret that some 2012 Olympians have been paid upwards of half a million pounds to be the 'face' of major brands, while others have been inundated with freebies from firms hoping for a plug.
Yet some have been taking this to the extreme and promoting products in exchange for top on the range cars and products.
|Shaun posted on 10/04/2012|
Shaun here with today's 10 Yetis Good & Bad PR Awards;
Today's 10 Yetis Good PR Award goes to the high street discount store, who dominate a recent table of the top 50 independent grocery retailers.
This recent report shows that 'cut-price' shops are booming as cash-strapped families seek out bargains during the economic downturn.
At the top of the table is Wilkinson, yet other discount retails feature in the top ten too, including Pound Stretcher, 99p Stores, TJ Morris (trading as Home Bargains), B&M Retail and Farmfoods.
We think that although it is a shame that these retails have often forced local retailers to close, it's good to see that the nation is fighting back against the resection and heading back on to the high street.
Today's Bad PR goes to the petrol retailers that 'cashed-in' on the moral panic, by putting fuel prices up to over £1.50 per litre.
Reports have accessed fuel companies, of profiteering, by putting fuel up in some areas by as much as 10p, say the supply problems caused by panic-buying will continue until Friday.
Brian Madderson of the Retail Motor Industry federation commented on the story sayings;
"Motorists are paying a significant premium because the wholesalers know they are on to a good thing. It's the law of supply and demand,"
Although I know that petrol companies need to make money, but I really think that there should be a cap on petrol prices, set nationally! Preferably at around 50p a litre perhaps ???
|Shaun posted on 03/04/2012|
Shaun here with today's 10 Yetis Good & Bad PR Awards.
Today's 10 Yetis Good PR award goes to the 'heroic' Prince Harry. Reports clam that 'Heroic Prince Harry showed just how noble he really is when he leapt to the rescue of an injured rival polo player'.
The Daily Mail has reported that Harry leapt to the aid of an unconscious, fellow polo player, after a dramatic collision during the charity match in Campinas, Brazil. Reports claim that Harry, was the first to assist the motionless U.S. businessman, gently placing him in the recovery position.
Is there anything that this boy can't do? He just needs to find a nice girlfriend, perhaps Pippa?
Today's 10 Yetis Bad PR Award goes to teachers that are bribing students to do well. Ok so we understand that teachers have it hard, but bribing students with pizza ??
Reports out today, claim that teachers are bribing pupils with pizza nights and fiddling test results to help their schools secure exam success, a survey has found.
The reports states that nearly 40% of teachers admitted the 'overwhelming pressure' to ensure that pupils achieve good grades 'could compromise their professionalism'. This poll, conducted by the Association of Teachers and Lecturers, reveals the lengths that schools are prepared to go to in order to climb league tables.
|Shaun posted on 02/04/2012|
Shaun here with today's 10 Yetis Good & Bad PR awards.
Today's 10 Yetis Good PR award goes to Friends Reunited, who have received great PR coverage today, including an article on The Daily Mail online.
Their study found that 33 is the age people at which people are most content. Seven out of 10 people over the age of 40 picked the year they turned 33 as their happiest.
The survey was carried out ahead of Friends Reunited launching its new website.
Matt Bushby, Head of Friends Reunited, added: 'While many of us look back and reminisce about our carefree childhood, it's also important to remember that it's the big life experiences and the momentous events that we go through that make us who we are.
'The new Friends Reunited will help people celebrate the moments that really matter to them.'
Today's Bad PR award goes to EasyJet as reports claim they are to charge £12 for a small amount of more leg room in, what is being dubbed their 'latest stealth charge'.
This news comes as EasyJet announce details of a trial, which they say if is successful, it could be used on all the airline's flights.
Those of you who have flown on EasyJet you will know that they currently do not let passengers choose seats in advance, which, in my experience leads to a missive 'free-for-all' the minute you get on the plane.
However this is all going to change, customers on five of EasyJet's routes will soon have the choice of three options:
£12 for seats with extra leg room in the front row and exit rows
£8 for those in the front few rows
£3 for any others
So yet again, that cheap flight you find online, has even more hidden extras.
|Shaun posted on 27/03/2012|
Shaun here, I hope you all have had a great weekend in the sun, check out today's 10 Yetis Good and Bad PR awards...
Today's 10 Yetis Good PR award goes to the blogging website Tumblr, which has started banning blogs that encourage self-harm, anorexia and bulimia.
This comes after concerns about the site, which claims to have up to eight million UK users, had allowed users to post any images, videos and comments on the subjects. The freedom of information worried eating disorder campaigners, as they believed sufferers used to site to get 'tips' on self-harm, anorexia and bulimia, have welcomed the change but some Tumblr users claim blogs are a form of therapy.
Today's Bad PR award goes to a Turkish shampoo firm who have created an ad campaign featuring the Nazi leader.
Biomen shampoo have commission and made the 12-second advert, that shows the Nazi leader 'gesticulating wildly' during a speech, whilst underneath the footage of Hitler the advertisers use subtitles to sell the product which translates as, 'If you are not wearing a woman's dress, you should not use her shampoo either'.
Reports claim that several 'Anti-semitism campaigners' have said that the Turkish shampoo commercial featuring Hitler is a 'deplorable marketing ploy'.
|Shaun posted on 26/03/2012|