10 Yetis PR News posted by Charlotte

10 Yetis Examples of Good and Bad PR - Wednesday August 15th 2012

Good PR

Today's example of good PR is the UK's biggest bus and train operator, First Group. The media is congratulating the travel group after it trumped Virgin Rail by bidding £5.5 billion and subsequently winning the contract with West Coast mainline rail franchise.

Businesses win new contracts all the time but it can be very difficult to generate interest amongst the press, just because you and your colleagues get dressed up and go to Lash Vegas, doesn't mean the press will want to do the same.

However, First Group have gone above and beyond with this new win as the contract is set to bring in a revenue of about £900 million a year for 14 years!

Bad PR:

Come on you Saints! Today's example of bad PR is a great pleasure for me to write, Portsmouth FC are on the brink of liquidation. Okay, I might be pretending to care about football a little more than I actually do, but you have to admit, liquidising a football club is pretty bad PR.

I am pretty sure, as a general rule, men read a newspaper from back to front (massively sexist, I know), so by the end of today pretty much every football fan will know the sad news. Though there is still a margin of hope, the fact that Balu Chainrai has withdrawn his bid does not necessarily have to result in closure.

	Charlotte posted on 15/08/2012		post a comment

10 Yetis Examples of Good and Bad PR - Wednesday 8th August 2012

Good PR:

All hail the Google! The Google self-driving car has managed to drive 300,000 miles without encountering one single accident! According to news reports, the cars have driven in a variety of traffic conditions and clocked-up the equivalent of 12 round-the-World trips!

It goes without saying that this story has generated a tone of positive media attention. bing may have a snazzy ad campaign, but they are yet to create a self-driving car! Fair play Google!

Bad PR:

If you are already a nervous flyer, I would suggest you turn away now and don't read this example of bad PR.

Whilst enjoying a flight on Alaska Airlines, a passenger was sat in the window seat (which in itself was probably a rock-paper-scissors situation with their partner) and causally looked out to take in the view. This is when they spotted a note on a broken wing reading 'we know about this'.

Yikes! Pretty bad, right? Apparently this isn't the companies 'procedure' and the message was immediately removed.

	Charlotte posted on 08/08/2012		post a comment

10 Yetis Examples of Good and Bad Public Relations Monday 6th of August 2012

Morning all, Alexa here to kick off the week with some good and bad PR. Once again, I feel this has to be Olympics themed. Once every four years we need to take full advantage of it, right?

Good PR

For the entirety of Team GB today. Following some taut media coverage regarding our slow build-up to gold recognition, finally, our medal stream at the highest level has begun. Andy Murray snatched gold against Swiss rival Roger Federer amidst a cracking crowd at Wimbledon, Jessica Ennis destroyed the heptathlon and Mo Farah - well, he took gold in one of the most supreme displays of human strength I have ever seen in my entire life: the 10km run. The press are on a jubilant roll of publicising every Team GB medal; beforehand, it was reported with a little bit of tension as questions regarding our current Olympic performance compared to Beijing were coming to the fore. Any doubt has been blown out of the water now.

Bad PR

The bad PR gong clashes in the face of Madonna today as Elton John reportedly called her a "f**king fairground stripper" on TV with reference to her somewhat racy displays during the MDNA tour. And to be honest, he has a point. The press have been less than kind to the aging pop star who still feels the need to bare all during performances rather than rely on vocal talent. Elton's outspoken insult further compounds this and, rather than casting his own reputation into disarray, highlights Madonna's condescending comments about Lady Gaga's Born This Way track. The latter is godmother to Elton's child, after all.

	Charlotte posted on 06/08/2012		post a comment

10 Yetis Examples of Good and Bad PR - Wednesday, July 25th 2012

Good PR

It's no secret that I am in love with David Beckham, in fact, it is no secret that everybody is love with David Beckham; today's example of good PR will give us all even more reason to love him.

David Beckham and Adidas shocked fans at the Olympics by photo bombing them whilst in an Olympic photobooth. This story was picked up by publications across the whole of the UK as well as other countries, thus generating a tone of coverage for The Beckster but also for his sponsor, Adidas.

I was having a read of the story in The Metro whilst on the train to London with Iona, we blamed our emotion on the fact it was the crack of dawn, we both knew it was because he is so beautiful.

Bad PR

Poor Jet2.com is being pretty slated today after it was announced that an 11 year old boy travelled from Manchester to Rome without having to show his passport of boarding pass.

The error has lead to staff at Manchester airport being suspended and the Jet2.com brand being on the end of some pretty negative PR.

	Charlotte posted on 25/07/2012		post a comment