10 Yetis PR News posted by Charlotte
Wow, what a great week of volunteering! It was just so great and beneficial to work at 10 Yetis this week; I don't think it could have been any better!
Straight away I jumped head into the challenge of working at 10 Yetis, everyone was just so welcoming that I soon felt completely at home in a matter of minutes. I was given small tasks for me to complete but I soon began to realise that the further you got into the week, the higher the work rate required. I found the work very useful as it taught me how to deal with deadlines and helped me immensely with time management. I had tasks that started off as a challenge, but at the week progressed so did my management of the day to day routines and deadlines.
The thing that I most looked forward to each day at 10 yetis was searching for examples of good and bad PR in the news and being allowed the freedom of choice in what stories I found good or bad, I found it interesting and how such stories directly impacted the business. This taught me how to tell the difference between examples of PR and advertisement which are two completely different things; I don't confuse them!
The best thing that I felt that I contributed well within the 10 Yetis office was the angles meetings. I enjoyed discussing ideas for press releases and how the use of social media (such as twitter) and tabloids could be adapted to suit certain purposes. This really was great fun and fulfilling, an aspect I enjoyed a lot.
All in all, it was an amazing week; I was surrounded by fantastic people that make you feel like family. Their fun and bubbly personalities are friendly, yet they taught me skills that are not just specific to PR but that can also be made relevant in day to day life.
I would urge everyone to come and work at 10 Yetis. It really is a magical place.
|Charlotte posted on 20/07/2012|
Who doesn't love the Pinkett-Smith family? Seriously, who? Well if you have ever had any doubts, today's example of good PR should sway you and make you love them as much as me.
News stories today are reporting on the family's campaign which is urging Congress to fight harder against human trafficking in the USA and abroad. The reports are brief as they were simply based on a tweet from Willow Smith in which she let all her followers know that she was 'getting radical on human trafficking!'
I am sure the family aren't doing it for the publicity, but hey, it can't hurt!
Today's example of bad PR is possibly any 'fast food restaurants' worse nightmare. In fairness, Burger King is doing a cracking job at masking the incident and spinning it into a positive story, but sadly it still doesn't hide the fact that an employee stood on food that was then sold to customers.
A rather stupid Burger King employee posted a picture of himself (well, his feet) standing on trays of lettuce that are used for the burgers with the caption 'This is the lettuce you eat at Burger King'.
Burger King can't hide from this story, so it's leaning on the fact that it only took 15 minutes to track down the employee and sack him.
|Charlotte posted on 18/07/2012|
My time at 10 yetis
My name is Amber and I have been working with the yetis for a week. Before I came to work experience here I was nervous about how everyone would be towards me or how they would treat me. At first I wasn't really sure what you did at a PR agency so I did a little research, though I still wasn't sure what to be expecting or what I would have to be doing.
When it finally came round to the first day of my work experience and I first walked in, my initial thoughts were how friendly everyone was and how welcoming (especially Hugo). If I had a problem everyone was willing to help or lend a hand and they have a great sense of humour, since the day I got here there's never been a dull moment.
The things I have done whilst at 10 Yetis include typing up the daily headlines, finding and writing good and bad PR examples for the website and I even drafted a press release. I enjoyed the work as it was something different, something I hadn't really done before, and it was interesting to see how things work within PR.
The thing I enjoyed most was working in a laid back and relaxed atmosphere, the fact everyone talks to each other and everyone has a good sense of humour is great. The thing I enjoy the least is the fact that I have to leave. Even though I've only been here for 1 week, I feel that I will miss working with such a great team of people. I hope to maybe come back sometime if they'll let me (I should expect they will if I offer more cupcakes!).
Thank you to the yetis for having me!
|Charlotte posted on 06/07/2012|
Our lovely work experience student, Amber, has written today's example of good and bad PR. Take it away Amber...
Good PR (strangely) goes to David Cameron and the Olympics today as the PM has predicted a £13bn gain from the Olympics. This is good news after such a long economic downfall, hopefully this will encourage people to spend within Britain rather than take holidays abroad.
My only concern is the so many false predictions before; would you trust the validity of this one? Also after such an extortionate pay out for the cost of the stadium and opening ceremony, will the income make up for all the expenditure?
Today's example of bad PR is Google and android. Today it has been claimed that many Android phones have been taken over by a virus that sends out spam. This is bad news for android manufacturers as nobody likes useless spam and will be deterred by it.
Reports are also stating that the spam virus could cause a stationary period in income for android phones. Furthermore, it may cause people to change their phones as they may harbour a virus they don't know about. Looks like android users are in for a rocky time.
|Charlotte posted on 06/07/2012|
Today's example of good and bad PR has been written by our lovely work experience student from Rednock School, Amber.
Today's example of good PR is twitter, after news websites are reporting on a story that will make your tail wag. The social networking site is usually used for tweeting, but a train company transformed their tweet into a 'bark' as they posted a picture of a dog that they had found.
The dog's owner had seen this picture on twitter and at first thought she was barking mad, however since she saw the tweet they have been reunited. This is good PR as although many people probably already have twitter it may encourage them to tweet things they have found in order to reunite them back to where they belong. (I apologise for all the bad puns!)
The bad PR is awarded to the Freeview box. It seems the services is taking a beating in the media after the battle between it and Sir Alan Sugar's new rival product called the YouView heats up. YouView provides all the basic channels on catch up such as BBC, ITV and channel 4 this mean that there will no longer be the need for the Freeview box as the YouView is much more effective.
To really stick the knife in, Sir Alan claims that Freeview just isn't good enough and his new box is the only one you'll need. It looks like it's the end of the line for Freeview however with a retail price of £299, will YOU view Sir Alan's new product?
|Charlotte posted on 05/07/2012|