A Third Of Britons Don't Watch Live Tv
New research from the UK’s leading discount website has revealed that a third, 36%, of people no longer watch live television thanks to ‘watch on demand’ websites, TV providers that allow users to record and pause live TV and the release of box sets. 2% also admitted to not owning a television.
Technological advances seem to be aiding the demise of the television set, as 36% of Britons have admitted that they no longer watch live TV, instead relying on ‘watch on demand’ websites, such as BBC’s iPlayer or Channel 4’s 4OD, as well as the services offered by media providers like Sky and Virgin that allow users to pause, record and rewind live television.
The study, by www.MyVoucherCodes.co.uk, was conducted in order to gauge Britons’ reactions towards the ever changing world technology. 1,763 people aged 18 and over from across the UK were polled in the survey.
Respondents were initially asked ‘Do you have a television?’ to which 98% said ‘yes’. Of the2% that didn’t, when asked why not, the majority said that there was ‘no point’ because they could watch everything that they wanted to on their computer.
Respondents were then asked ‘Do you tend to watch programmes when they first air on the television?’ to which 36% said ‘no’. Those who said they didn’t watch live streaming television were asked to stipulate why they didn’t, to which 52% said that they ‘didn’t have time’.
Of those that said they didn’t have time to watch live TV, the majority 74% said they caught up with the programmes they wanted to watch at the weekend.
They were then asked to specify how they ‘caught up’ with programmes. A quarter, 23% said that they watched the programmes that they wanted to by using ‘watch on demand sites’ such as the BBC iPlayer, ITV player and Channel 4 On Demand. 3% said that they preferred to ‘watch DVD box sets’ once they were released. 42% said they had access to a service such as Sky Plus and Virgin Media V+, which allow users to pause, record and rewind live TV.
Mark Pearson, chairman of MyVoucherCodes.co.uk, had the following to say about the survey:
On demand TV services are great for when you just don’t have time to watch the programmes you want. It’s a great replacement for the VHS recorder! It’s also a brilliant service for students and other people that are likely to have a computer, but don’t necessarily own a television.
“It puts you in control of what you want to watch and when you want to watch it. In my opinion, it’s one of the great technological advances of recent times. If you’re looking for discounts on TV box sets or even TVs and DVD players, be sure to check out the latest deals on MyVoucherCodes.co.uk to save yourself some money.”
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Mark Pearson, chairman of MyVoucherCodes is a regular media contributor regarding online shopping and the credit crunch. At 30, his personal worth is more than £60 million. Mark was previously a trainee chef working for Gordon Ramsay at Claridges, London.
Mark appeared as a ‘Secret Millionaire’ in the series on Channel 4, in which he donated £115,000 of his own money to worthy causes.
MyVoucherCodes has had sales exceeding £481m in the last year
Consumer savings on online shopping via MyVoucherCodes.co.uk up from £28m in 2008 to £52m in 2009.
MyVoucherCodes is the UK’s most popular discount site.
|posted on 13/04/2011 Tagged with MyVoucherCodes.co.uk Live TV on demand saving discount voucher PR Public Relations UK PR Agency|
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