Location Based Discount Experts, Vouchacha, React To The Portas Review

In light of Mary Portas releasing her government-commissioned review of Britain's high streets today, Ben Brown, CEO of VouChaCha, a service offering location based discount vouchers on mobile phones, has said the following:

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It is no surprise that Mary Portas found UK High Streets in such a shocking state given that many retailers are burying their head in the sand when it comes to understanding modern shopping trends, including how consumers use mobile devices while out shopping.

"The Portas Review states that by 2015 we’ll be spending more than £40 billion a year through mobile devices, yet both big and small retailers are still ignoring the potential of mobile. With many retailers now making up to 10% of their revenue through mobile devices, not doing anything as a strategy when it comes to mobile carries a huge opportunity cost.” 

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For more information, please contact Charlotte Merryfield on 01452 348211 or email Charlotte@10yetis.co.uk.