30th Sep 2019 by Calum McCloskey

10 Yetis Examples of Good and Bad PR – 30th September 2019

Happy Monday to one and all; the fact that it’s October tomorrow and the weather is rubbish means that it truly is the Mondayest Monday ever, so let’s take a look at the good, the bad and the ugly in the world of PR from the past week. Today I’m talking about three things that feature in a standard Friday night for me: cheese, chocolate and porn.

Good PR

Lovers of discounts and cheese can rejoice this week, as cut-price champions Lidl is currently having a cheese festival and yes, it’s just about as good as it sounds.

The festival includes 23 limited-edition cheeses, including fan favourites cheddar and camembert, and even a cheeky little Christmas number; Wensleydale with cranberries. All cheeses are at incredible prices, with costs starting at just £1.49, so don’t waste any time in getting yourself down there. How brielightful!

From cheese to chocolate, this next piece of good PR comes from the expert chocolatiers at Lindt, who have brought out milk chocolate Lindor balls with a white chocolate centre, just in time for Christmas.

I’m not usually one to talk about the C word before December 1st, but I am willing to make an exception in this case, and really want to try these bad boys out.

Sticking on the subject of food, Burger King made headlines last week for the right reasons, when it decided to promote McDonald’s products and stop selling Whoppers for the day.

Confused? I don’t blame you, but there’s a great reason for why this happened. Last week in Argentina, $2 from every signature burger that was sold in McDonald’s went towards its Children With Cancer campaign, so Burger King decided to go ‘A Day Without Whopper’ in order to promote this great cause; a really fantastic example of how rivals can work together for a common goal.

Bad PR

Most of us have fallen foul to the ‘porn noise prank’ – whereby a seemingly innocent-appearing video plays a very loud clip from a porn video – but an Asics store in Auckland fell victim to an extreme version of this prank.

Workers in the New Zealand store were left red-faced when hackers gained access to the screens above the Asics shop and played graphic pornography for nine whole hours, before it was turned off by staff. Whist arguably hilarious, the content was seen as offensive by many, and was viewed by young children, and Asics have understandably come under some stick for the prank.

Stories of delivery drivers leaving parcels in random places seem more common than Donald Trump embarrassing himself on Twitter, but that makes them no less hilarious.

A Hermes driver might find himself in hot water this week, after the ‘secure location’ in which they left a parcel, turned out to be under the mat outside the customer’s front door. Thankfully the parcel was still there when the lucky recipient got home, but she was understandably peeved at the fact it was left completely out in the open.

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