12th Jan 2018 by Samantha Walker

10 Yetis Examples of Good and Bad PR - Friday 11th January 2018

What a week! There have been so many stories that can be pinned down as bad PR – but we’ve managed to pin it down and have compiled some good and bad PR from this week for you to have a gander at. Enjoy – Mala.

Good PR

This week is a very fitting week for me to write our Good and Bad PR because it’s all about Cadbury’s Creme Eggs! They are hands down my favourite chocolate and I wait all year for them to be released.

This year Cadbury’s has launched a hunt for the limited edition White Chocolate Creme Eggs that will bag you a guaranteed cash prize ranging from £100-£2,000! However, there is thought to be only 371 eggs dotted over the UK, so your chances of finding one are almost as slim as winning the lottery! But, if you do find one, you’re a lucky SOAB – not just for the prize money, but because I bet they taste incredible!

Chocolate lovers all over the country have been buying Creme Eggs like they’re going out of fashion, in the hunt of finding a special white limited edition egg. These eggs can be found in supermarkets and shops all around the country, including Co-op, Sainsbury’s Local, Tesco Express and many local newsagents. They are only available till the 1st of April though, so time is of the essence!

If you are lucky enough to find one of the rare eggs, there will be a voucher inside the wrapper with a number you need to ring into order to claim your prize; so take care when opening your next chocolatey treat.

A little treasure hunt tip for you all… the Independent have said in a recent article that the jackpot egg worth the top prize of £2,000 can be found in a Co-op store.

Good luck!

Bad PR

This week’s Bad PR is unfortunately going to Marks and Spencer. They have been forced into halting sales on one of their new additions to the vegan and vegetarian range; a cauliflower steak! This steak is in actual fact just two slices of cauliflower with a simple herb dressing. It retails for a whopping £2.50, which is more than double, if not triple, the price of a normal cauliflower! And FYI, prep time for the same cauliflower steak would be less than 5 minutes using a normal (whole) cauliflower and herb dressing mix if you were to do it yourself.

The company were also critiqued for their excessive use of plastic packaging for their ‘gourmet’ slice of cauliflower. M&S backed themselves up over the packaging outrage saying the plastic tray was to protect the vegetable and it’s widely recyclable. Packaging vegetables in plastic isn’t a new concept, a lot of people do prefer to buy wrapped vegetables as they deem the product to be ‘cleaner’, but it’s part of a wider topic right now anyway with Theresa May promising to cut down on the plastic used in supermarkets.

Twitter users were immediately firing tweets to M&S slating them for the overpriced vegetable and excessive packaging. Understandably these ‘steaks’ have to be priced higher than a normal cauliflower due to the packaging used and the dressing, however it is unnecessarily expensive for what it is.

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