10 Yetis Examples of Good and Bad PR - Friday January 19th 2018

Happy Friday y’all – Lauren here with my take on the week’s very best (and worst) PR examples from around the world!

Good PR

For those of you with oh so much more willpower than me and still managing to stick to healthy January and avoid chocolate, you should probably look away now.

For you chocoholics, here is the good news. CADBURY’S ARE OPENING THEIR OWN POP-UP NEWSAGENTS WHERE CHOCOLATE WILL BE FREE.

That’s right, the marketing geniuses behind the UK confectionary creators are opening up ‘The Glass And A Half’ shop, where all you need to do in order to receive your free chocolate is swap it for any old junk you might have lying about at home. The PR stunt coincides with Cadburys new campaign, featuring a TV ad that includes a young girl attempting to buy her mum some chocolate. Cute much??

The shop will be giving away 10,000 of their legendary bars, and is opening up from the 25^th-28^th January in Soho, London from 10am – 6am so plan your trip to the store wisely in order to make the most of the free chocolate while you can!

Bad PR

A luxury Dublin hotel is facing backlash after making the decision to ban YouTubers and bloggers from staying at the establishment after one moderately well-known influencer asked for a free five-night stay with her boyfriend in the lead-up to Valentines Day next month.

Owner of the hotel, Paul Stenson, became so infuriated with the request that he decided to write back to Ellie Darby and give her a few home truths about exactly what her request meant for the hotel staff, and that if she wanted to stay at the well-renowned property, she’d have to fork out the money herself and pay for it just like everyone else wishing to become a guest.

https://www.facebook.com/WhiteMooseCafe/photos/a.1626436094303667.1073741828.1623682991245644/2048405988773340/?type=3&theater

Unfortunately for Paul and the White Moose Hotel, Elle was informed by her loyal followers that her email had been posted on Facebook, and quickly took to YouTube to post a video explaining how she’d been made to feel victimised, mortified and embarrassed by the incident, and that the hotel simply didn’t understand that she was ‘living her best life’ and this was all part of being a social media influencer.

*I’ll be totally honest with you guys here, there’s a big part of me that was oh so tempted to credit this story as good PR for both the hotel and Elle, who will no doubt have seen their followers increase and engagement rates spike during the past 24 hours, but after reading the overall feedback and reaction from people on social media, it needed to go down in ‘bad PR’ history for the pure reason they both seem as negative and desperate to ‘come out on top’ as the other!*