10 Yetis Examples of Good and Bad PR - Monday 11th June 2018

Happy Monday, guys – hope the sun’s shining nicely for you all, as it is here for us.

I’m looking after this week’s good and bad PR and I’m starting out by taking it old school…

Good PR

Many females about my age will fondly remember playing with Polly Pocket when we were little girls. It wasn’t so much what she represented (as with Barbie) but it was that you could take Polly Pocket everywhere as she came inside a shell, star or heart compact with all the tiny bits and pieces you needed, which could easily be carried around.

Well, ladies, she’s making a comeback (not like last time where Mattel tried to create larger dolls), but quite similar to how we remember. Polly’s house has had a bit of an upgrade, instead of the usual shapes there are cupcakes, snow globes and flamingos, but the concept is the same and our girl is looking good!

They’re releasing in July in the States, but hopefully will be heading across the pond not long after. Great to introduce to your kids and great for reminiscing over the good times.

Bad PR

So… not quite bad PR, but I’m going to start out by shaking my fist angrily at the person behind the fake Michael J Fox Facebook page that yesterday managed to convince me that Back To The Future IV is currently in development. It is not and I am heartbroken. If anyone knows of any petitions underway to get this to happen and make this a reality, link me below.

Following in the footsteps of Toys R Us and Maplin, it looks as though Poundworld is about to close the doors on its 355 stores, leaving 5,100 employees without jobs, as it’s announced that rescue talks have failed. It was only last week that House of Fraser announced they’re having to close 31 of their 59 shops in order to save the business. It’s another sad week for the UK retail industry, but unfortunately news of businesses closing right now is all too commonplace.

I might mentally still feel somewhere between the ages of 18 and 21 years old, but I’m clearly not as I just don’t seem to be ‘down with the kids’ anymore. I have no idea what a lot of the slang words mean on Love Island, and now – in a bid to target millennials – Ikea have teamed up with Markerad to create a range that’s aimed at millennials, including a giant rug that’s a giant receipt.

According to the age range, I’m still a millennial (and, for the record, have a good few years left under my belt) but I just don’t get this rug. It’s likely a PR stunt and never going to come to fruition, but I don’t get it. It’s odd.