10 Yetis Examples of Good and Bad PR - Monday 12th February 2018

I hope y’all are doing well this fine Monday. Good and bad PR is coming at you a bit later than usual but I hope you all still enjoy reading about my picks.

Good PR

An awesome and adorable thing is happen. Gerber have made history, announcing that the winner of its annual Gerber Baby Photo Search is Lucas Warren, a one-year-old with Down syndrome.

The one-year-old, who’s from Dalton, Georgia, is absolutely adorable and is the first baby with down syndrome to join the Gerber family since the Gerber Baby contest began eight years ago.

His mother and father explained on The Today Show just how important this milestone is:

"We're hoping this will impact everyone — that it will shed a little bit of light on the special needs community and help more individuals with special needs be accepted and not limited. They have the potential to change the world, just like everybody else."

Lucas was chosen out of 140,000 other entries. Definitely a well-deserved win.

Congratulations to our 2018 Gerber Spokesbaby Lucas! Welcome to the family Lucas, send him ????love! #AnythingForBaby
A post shared by @ gerber on Feb 7, 2018 at 5:53am PST

Bad PR

In a move that seemed as though it was a big practical joke, Doritos announced they had plans for crisps that are designed especially for women.

The chips, which were described as ‘lady friendly’ by the company, apparently make less of a crunch when eaten, will be a smaller size and the packet was said to be designed to fit into a woman’s handbag.

As a female I can’t even begin to tell you how many nights sleep I’ve lost worrying about the size of my crisps or the noise they make (sarcasm.)

The announcement was apparently one taken out of context after PepsiCo’s long-time CEO Intra Nooyi said on a podcast that unlike men, women don’t like to lick their fingers after chowing down on a bag of Doritos.

She said:

“When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavour, and the broken chips in the bottom,”

Ridiculous but I’m glad it isn’t actually a thing that’s happening.

Sainsbury’s were in hot water late last week as it was found they were selling Valentine’s Day cards for women to their husbands at a higher price.

The pricing mishap was discovered by Julie Marlow who headed to Twitter to complain to the supermarket chain, typing: “Why do I have to pay 50p more for a card for my husband than he has to spend for virtually the same card?”

The two cards are practically identical except the card aimed at a wife has two felt dogs and a felt heart on it and the card for a husband just has one lone dog and a heart…which is weird because the card with less on comes in 50p more expensive.

Sainsbury’s have since rectified the pricing issue.