10 Yetis Examples of Good and Bad PR - Monday 19th March 2018

Happy Monday everyone! I hope you all had a lush weekend, despite the frigid temperature. Let’s crack on with this week’s good and bad PR which, for your records, will be posted on Monday going forward.

Good PR

Pets at Home have made a bold but amazing decision to stop selling rabbits over the Easter period.

Much like dogs over Christmas, many families think that buying a cute rabbit for their offspring to celebrate Easter is a great idea and whilst rabbits are incredibly cute, some people underestimate just how much hard work they take to look after.

This results in many rabbits being abandoned or taken to shelters a few days after they are purchased and Pets at Home have had enough. They have decided to stop selling rabbits from the 30^th of March to Easter Monday (2^nd April) and will instead offer customers free workshops to ensure they are ready for their small furry friend.

Everyone stay calm, Cadbury’s have announced they are releasing a limited edition caramel Twirl. People are losing their minds over this announcement, with many taking to Twitter and Instagram to gush about the chocolate discovery.

The Twirl bars look normal when you break them open, but when you bite into them the inside flakes are flavoured with caramel deliciousness.

Sadly the bars are currently only available in Australia but give it time; they are sure to be coming over here soon.

Pret have decided to give away over 340,000 free drink tokens to their customers from today until the 25^th March as they are trying to encourage them to give colleagues, friends or even strangers a free drink.

The tokens can be exchanged for a hot or cold drink prepared by a barista and the gesture is part of the ‘Make Someone Smile’ campaign. The tokens are given away at random and those who are given one by a friend or stranger will be able to redeem it up until 30^th April.

Bad PR

A five-star hotel has found itself in hot water after advertising for a job where they asked ‘slightly OCD’ people to apply.

The hotel, named Fairyhill, is located in Gower, Swansea. They recently advertised several available jobs online, using a picture of a well-set dining table. Alongside the image read the caption: “Slightly OCD? Then we’d like to hear from you.”

The advert has angered many people, with some slamming the outright ignorance of the language used. OCD is a serious mental illness and many were disgusted by the tone the hotel took.

Leading charity OCD-UK also chimed in, calling out the advert as inaccurate and ‘stigmatic and trivialising’.

The hotel has since sent out an apology:

‘We sincerely apologise for any upset we have caused. OCD is such an overused term in public discourse and is too often trivialised. ‘We meant no harm and truly appreciate that in today’s politically correct society we should have been more conscious.’