10 Yetis Examples of Good and Bad PR - Monday 19th November 2018

We're fast approaching December and the Christmas adverts are in full flow, which means there is currently a plethora of examples of great PR, so without further ado, let's take a look at some of the good and bad PR from the past week.

Good PR

Satire and comedy are often the cornerstone of a good PR campaign, and poking fun at topical events is usually a surefire way to win over the hearts of the public.

And Twitter have done just that, with their own hilarious take on the iconic John Lewis advert, starring none other than John Lewis himself. The namesake of the department store has been the subject of mistaken identity for a number of years, so Twitter decided to use this to their advantage, with a short homage to the man. A great take on the Christmas advert, and a lovely bit of free PR for John Lewis as well.

The next piece of good PR I've gone for is a concept that's well used in the world of PR, and for good reason; a job application that seems too good to be true, as this one certainly is. The Oast House in Manchester are searching for someone to taste test pigs in blankets, all for a cool £500.

To be in with a chance of securing a job that most (myself included) would probably pay to have a shot at, applicants have to upload their best Christmas story before the 16th December, following which the best entrant will be picked for the (sausage) role.

Bad PR

Cheryl Cole has (apparently) made a comeback to her music career, with her new single currently hovering somewhere outside the top 10.

This was enough to earn her a spot on the X Factor where she performed her new song, to the delight of few. Her bizarre performance was seen by many as extremely risque, and weirdly included her licking her hand(?) The performance was slammed by basically everyone, and the X Factor received at least 12 complaints for the performance, leaving the producers feeling red-faced.