10 Yetis Examples of Good and Bad PR- Monday 4th September 2017

Happy Monday everybody! Lauren here with a round-up of some of the best examples of good and bad PR the team here at 10 Yetis have witnessed over the past week.

Enjoy.....

Good PR

Following slavery and child labour concerns in Indian stone quarries, John Lewis and Habitat have led the way by banning granite worktops in their high street stores. Granite is the biggest export from these Indian quarries, accounting for 49% of world's raw stone export, and Dutch organisations have revealed major human and labour rights violations in this area.

Another awesome piece of news from John Lewis is their step to move away from girls and boys categorisation of their children's clothing. They are not backwards in coming forwards as a brand in general and, as above, are often the first to take a stand - also first in line to receive the praise from the press, with parenting a hugely influential area of the media.

Bad PR

The UK division of McDonalds has been attracting attention this week for all the wrong reasons, as it is facing it's very first strike. Forty workers have plans to strike at the food chain, unhappy with the zero hours contracts and internal grievance procedures. Considering the business has previously been praised for it's conditions and awarded best workplace titles, this news offers an unwelcome, conflicting view of the chain.

Another brand that is suffering the glare of the media this week is fashion company Forever 21, as it is accused of plagiarising the work of independent designers and passing it off as its own across several products. This is not the first time the brand has been accused of this and Betsy Johnson is even calling to her fans for a total boycott of the brand altogether.

Technology and retail giant Amazon is also under fire this week after being successfully sued by a US couple who claim that eclipse glasses sold on the platform were faulty, and responsible for vision impairment sustained when using them to watch the phenomenon. In spite of issuing a product recall on the glasses, it was already too late for customers who had bought and used them.