10 Yetis Examples of Good and Bad PR - Tuesday 16th July 2019

After quite a sensational weekend of sport, it’s back to work with a bang, and I’m here with this week’s installation of good and bad PR, featuring chicken hats, sexist trampolines and dirty robots.

Good PR

The Women’s World Cup took place this summer, and enjoyed unprecedented attention, particularly in England. The United States came out as eventual winners, which was made all the more poignant by the fact that 28 members of the team sued the US Soccer Federation for gender discrimination.

Following their victory in the World Cup, Proctor & Gamble has committed to donate $23,000 for all 23 players that participated in the competition, in order to help reduce the pay gap. The company took out a full-page ad in the New York Times to promote what is a fantastic idea.

Meanwhile, taking a step away from the world of sport, Utrecht has turned hundreds of its bus stops into ‘bee stops’, to help the Dutch bee population to thrive.

Seeing as bees pollinate somewhere close to 80% of all wildflowers, it’s important that we take care of them, and this is a great and simple way to help with this.

In other news, KFC Russia has teamed up with a streetwear brand to create a bucket hat, based on its iconic chicken buckets. Whether you think it’s funny, cool or tragic, it’s certainly turned heads, and has already featured in a Russian band’s music video.

Bad PR

As promised, a trampoline company that sells its wares on Amazon, has come under fire for a sexist advert that was hosted on the online retailer.

The advert, for the Newan 40-inch mini bouncer, specified that women and children should not attempt to install this alone, and assistance from men is preferred. As expected, the company received a lot of hate for this, causing them to issue a statement which sort-of didn’t apologise in any way, shape or form.

Next, an American dog-owner had a bit of a s**t day when his Roomba went rogue and covered his kitchen in dog poo.

The robot vacuum failed to identify a dog poo that his pet had left out for him, and proceeded to spread it all over the kitchen floor, making a bigger mess than what was the case before. Poor guy!