25th Sep 2018 by Calum McCloskey

10 Yetis Examples of Good and Bad PR - Tuesday 25th September 2018

Happy Tuesday everybody, it's sunny but also somehow absolutely freezing, which means England is back to normality. Anyways, I'm here with this week's instalment of what's good and bad in the world of PR.

Good PR

The dust has just about settled on Apple's launch of its new iPhones and watch, which means it's time for their rivals to get their jabs in, which is just what Huawei have done in a wonderfully trollworthy piece of PR.

As eager (crazy) fans in Singapore camped overnight in a bid to get their hands on the new iPhone, Huawei saw this as the perfect opportunity for a bit of trolling. Whilst the crowd waited to purchase the new iPhone, Huawei employees handed out powerbanks to everyone, with the inscription 'here's a powerbank. You'll need it'. Excellent stuff.

In my opinion there's no better way to deal with negative press than by fully owning it and grabbing it by the metaphorical horns; see KFC's 'FCK we're sorry' ad for reference.

Much in a similar vain, rapper Eminem has responded to negative criticism of his new album by taking out a full page ad in the Hollywood Reporter's magazine, featuring quotes of all the negative press of his album.

Never one to shy away from bad press, the full page spread finishes on the note '#1 in 103 countries ... thanks for the support, a**holes'. Charming!

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Bad PR

Ever visited a petrol station when you're tired or confused or a combination of both, and put the wrong fuel type into your car? Yeah ... me neither. Anyway, a number of unlucky drivers were forced into this very conundrum at a Tesco petrol station, through no fault of their own.

Supposedly, a hapless Tesco employee had accidentally filled up the diesel tank with water, meaning that dozens of cars that had filled up from the tank were found broken down not far from the site, on the M32.

Now, I don't claim to be any sort of fashion guru, but a pair of leggings recently released by Pretty Little Thing has got myself and the rest of Instagram very confused

The leggings are nude from the ankles to the thighs, and white above that, giving the bizarre impression that they are actually shorts, not leggings. Unsurprisingly, after an image of a model in the leggings was shared on Instagram, the public had a small meltdown trying to work out what and why these things are.

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