05th Nov 2019 by Samantha Walker

10 Yetis Examples of Good and Bad PR - Tuesday 5th November 2019

Please enjoy this week's installment of good and bad PR - it's a good one, that's for sure!

Good PR

According to reports, Saffron Barker and AJ Paso have revealed that they have been signing to deaf fans secretly so that they feel included and loved whilst they are watching the show. On Saturday, the duo said 'hello' to viewers by using sign language, and they also wished viewers a Happy Halloween. Maybe it's time for other programmes and other contestants to follow suit?

It wasn't all positive for the pair though: some viewers couldn't help but notice that they weren't wearing a poppy during their performance, instead putting them on for the results. No doubt this was so it didn't fall off and cause an injury, but it goes to show you can't please everyone.

The coffeehouse chain is receiving praise because it's getting rid of its additional charge on plant-based milks. Running from November 1st to New Years Day 2020, Costa are participating the change for the Christmas period, which means Alpro, Arla Lactofree, Alpro Almond, Alpro Coconut and Alpro Soya Milks will be given to customers at no extra cost with their chosen drink.

Good PR? Definitely. It's good to see a coffee chain include the vegan, lactose and plant-based lovers - but why just over the festive period? Costa should be striving for greatness; get rid of the surcharge once and for all!

Bad PR

This week has seen a massive product recall of hummus in the majority of UK supermarkets with fears the hummus contains salmonella. It was found that an ingredient used to make the hummus could possibly have a presence of the bacterial disease, and is thought to affect as many as 80 different brands!

Zorba Delicacies, who have supplied the hummus to many supermarkets, including Spar, Iceland, Asda, Morrisons, Aldi and Lidl, had informed the Food Standards Agency immediately to prevent a worsening situation.

Bad PR? Most definitely! Quality checks should have been carried out before stock had hit the shelves, or even left the factory. People are now going to be left with little to no trust in the product - what are they meant to dip their carrots in now?!

McDonalds came under fire this week as their CEO was fired for dating an employee.

A business does have its own interests to protect, but is it really that bad if an employee dates someone within the business from a managerial role? A transfer would have sufficed. But I'm putting it out there and saying that a CEO being fired for having a CONSENSUAL relationship is a step too far.

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