10 Yetis Examples of Good and Bad PR - Tuesday 7th August 2018

We are back again to look at the good and bad PR over the course of the past week. In comparison to last week, there is more bad PR unfortunately, but we go again…

Good PR

There is no better way to enjoy this delightful heatwave than attending Brighton’s Pride Festival last weekend, supporting the LGBTQ community. Now, there has always been a lot of controversy regarding Premier League footballers and their sexuality. Only in recent years has there been awareness raised over this reoccurring problem.

Paddy Power sent an official ‘gay professional footballers’ bus to Brighton Pride in order to help footballers feel accepted. The problem was… the bus was empty. Point made! It was obvious this was going to be the case, however this stunt will help put pressure on the football community to help those worried about coming out.

There are hundreds of footballers in the Premier League, but there are none that are openly gay. The idea of the bus was to try and push players and football clubs to be more supportive of the LGBTQ community.

The main problem is that no one is talking about it. It seems everyone is afraid, whether that be the players themselves or the managers.

Lee Price from Paddy Power said: “We live and breathe it. It’s the elephant in the room and it’s just becoming too big to ignore now… the main message is: When you’re ready, we’re ready.”

What a message!

Bad PR

An e-cigarette brand called ‘Vype’ are warning users about issues with some of their products, in particular the ‘Vype eTank Pro’ which could potentially catch fire.

This has come about since a number of customers came forward saying they were having problems with their smoking device. Certain batches of e-cigarettes having the potential for the battery to short circuit and, as a result, catch fire. Sold at stores such as Argos and Sainsbury’s, Vype have asked customers to return the product immediately to be given a replacement.

Top university staff have been up to no good after using taxpayer-funded credit cards in strip clubs and casinos. A spree of up to £204 million in just two years is staggering and incredibly shocking… I wonder how they will get out of this one.

Leading university, Durham University, splashed out just under £3000 in Caesar’s Palace Casino in Vegas. Northumbria University have been found to have spent £2000 on what was a so called ‘corporate event’ at a lap dancing club. Not what you’d expect for a typical team boding event, that’s for sure.

University staff have also used funds towards Premier League tickets and luxury days out to watch the races.

Nottingham University have spent around £20 million on its credit cards, including money on a sex toy website. Along £22,000 on Dominos alone. This is bound to cause upset within universities across the country, along with the students and general tax-payers who have unknowingly funded this, but let’s hope there are stricter rules set to be put in place for the future.