10 Yetis Examples of Good and Bad PR - Wednesday 18th March 2020

Hello, it’s Lauren Fletcher here, an intern at 10 Yetis ready to give you this week’s dose of good and bar PR! With everything that’s going on now (I’ll try not to mention the C-word too much), this week I’ll just be focusing on the Good PR to try to bring some positivity into your life. We definitely all need it right now.

Good PR

After match postponements, Aston Villa Football Club put out a tweet saying that the 850 lunches and hot food that had been prepared in advance for the staff would be donated to support homeless charities. This is a great gesture, a brilliant was to support local homeless charities and the perfect solution to reduce waste! Villa fans – and football fans in general – were impressed with the football club’s generosity and thoughtfulness.

More Good PR

Last Monday a ‘student good deed’ shop launched on Edinburgh University campus in collaboration with Co-op and Mind. Students were urged to pledge to reduce the impact on climate change and learn about mental wellbeing. In exchange for their pledges, students received a goody-bag from Co-op. We all know students are suckers for freebies so this was a great way for them to become more aware of climate issues and mental wellbeing, as well as cut a few quid off their weekly shop!

Extra Cute Good PR

Chilean football club Colo Colo teamed up with the Friends of Animals Union in Santiago to try to find homes for dogs in need of adoption. When the players walked out onto the pitch, they were accompanied by the dogs that were looking for their forever homes! Some of the puppies were so tiny they had to be carried out. Hopefully, some of the furry guests found homes on the back of this stunt.

Even More Good PR

They say save the best for last, and I think this is my favourite of the past week’s PR stories.

Following government advice in pretty much every country, Visit Estonia launched a #StayHome campaign on their social media. Their recent posts urge people to visit Estonia, but not right now. And it seems to have worked with many people replying to tweets saying they’re looking forward to visiting Estonia once this is all over. Their concern for their and other countries’ safety was well received and a hashtag accompanying one of their tweets (#StayTheFuckHome) got a fair few giggles.