10 Yetis Insight Blog- How A Public Relations Agency Can Work Alongside Your In-house Team

Calling all decision-makers currently weighing up the different options regarding your businesses future PR and Communications activity!

You might be keen to breathe some new life into your strategy and reputational awareness by hiring an external agency, but you may equally feel wary of how much of a detrimental effect the presence of a new PR agency might have on your existing in-house team.

Fear not, we have put together this handy guide to help you better understand how introducing a PR agency to your company can really be more of a help than a hindrance.

Too many creatives DON’T spoil the broth

When it comes to generating a brand spanking set of fresh ideas for your PR activity, how can being able to pick the brains of experienced individuals from a Public Relations Agency NOT be a beneficial element to you?

Sure, those working for an agency aren’t going to be as well-versed in all the ins and outs of the client straight away (that takes a little while), but what they are able to offer is an outsiders perspective. They can be brutally honest with any in-house ideas, and tell you if they think they have the ability to generate the much needed media coverage, exposure and crucial follow links you are looking for.

If your in-house team are, to put it bluntly, stuck in a rut in terms of their creative ideas and being able to generate winning campaigns; a couple of planning days or brainstorms with agency members might help them to rediscover their ability to summon winning strategies and PR concepts.

Consider your networking opportunities

Here at 10 Yetis, you might have noticed that we are not exactly shy about sharing information on the calibre and spread of the kinds of clients we work with. As well as giving us great opportunities to brag about the coverage we secure for said clients on our social media platforms; having such a great plethora of clients from different industries also means we can act as the middle man when our clients sometimes decide to team up and work together.

So, teaming up with an agency could actually bring your company even more potential opportunities to work with big brands within a completely different sector; who will already have a relationship with the agency also working with you.

Agencies can offer more than just PR

Try searching Google for PR agencies located within a 20 mile radius of your offices. The chances are that a high percentage of those within your vicinity offer a lot more than just traditional PR services, with many now offering their clients social media, video production, SEO, graphic design, web development and other digital aid.

We would hazard a guess that you don’t currently employ someone specifically to carry out each of the above mentioned roles within your business. So by commencing work with a PR agency, you are not only signing yourself up for public relations activity, you are also giving yourself the opportunity in the future to implement elements of video, social, web design and a whole host of other options without having to source them from other areas.

Getting the wider picture

Working within an in-house environment, it can be all too easy to develop a one-track mind and lose focus on the other news stories breaking within different sectors and industries that could actually fit in well with your brand. A benefit of an agency is that they will undoubtedly be keeping up to date on a diverse range of industry news and can offer potential reactive opportunities; as well as the angles to take with particular stories, which can give you a leading edge on your competitors.

Lessening the load

Hiring an external agency has one extremely obvious benefit. They save the in-house team an enormous amount of time by taking some of the strain and less urgent jobs from their control. We are always happy to help out with copy writing, creating media lists, approving text and a range of other tasks for the comms teams of the clients we work with, in order to help them focus on the more urgent matters at hand.