10 Yetis Insight Blog – The Different Ways To Showcase Your Data

The most popular way to showcase data and results from a client in PRland is to incorporate the results into a press release and issue to key journalists. Writing, signing off and selling-in press releases take up the bulk of our time – it’s what we know, it’s what we love and it’s what we’re good at. But there are many other ways to showcase data from a client, and these can sometimes be more effective than press releases (depending on which journalists you’re targeting and how they like to receive their data), believe it or not.

Infographics

Some argue that infographics are outdated, but we can assure you that those people are wrong. Who doesn’t love to look at a pretty infographic, with interesting stats and even more interesting art to accompany it? It’s an easy way to digest chunks of data without having to read too much – both for journalists and for their readers who they choose to share it with.

And to further prove my point that infographics aren’t outdated; I recently issued a press release for a client of mine and a journalist from a travel trade press came back to me wanting an elaboration on the data in order to turn it into an infographic herself. I’ll be sure to share it over the Resultspage when I get a copy of it through.

A collection of images

Similar to infographics, but easier to digest, a collection of images to showcase your data can be attractive to journalists – especially if there’s one or two points that are of interest to them that they’d like to use, without being obligated to use all of them. They’re also great for sharing on your social media channels, directing readers through to your website to see more graphic design images representing your data (and getting you a nice little click through in the process).

It’s up to your graphic design team whether they create an infographic and then take the collection of images from them by dissecting it, or whether they create an entirely new collection of images. And obviously you can have one without the other.

Videos

If you’ve got some fun stats, or an interesting topic that you think people would be interested to hear more about, why not turn your data into a short video? Get your client to nominate a member of the team who is confident in front of the camera, hire an actor, or even make it a team affair, and get that audience engaged!

We do lots of videos for our clients, and even occasionally get our video team to help us out in creating fun videos for ourselves too. Andy, our Head Yeti, and Shannon, our Head of PR, recently did just that; instead of just simply writing a blog post busting 10 of the biggest public relations myths around outreach, they teamed up and created a fun video where they bounced off each other.

White papers

White papers are authoritative reports that are designed to help readers understand an issue or topic, and then explain or solve it. They’re far more in-depth than any other form of showcasing your data, and really help to position you as the experts in the sector that you’re talking about.

Not just words though, they can include images, graphs, pie charts, and all sorts – pretty much anything to make it a little ‘snazzy’ and a little less boring to read.

Andy did a whitepaper a couple of years back – How Did Gangnam Style Go Viral – The Viral Marketing Playbook. If you’ve got a spare five minutes, it’s definitely worth a read.