24th Apr 2019 by Samantha Summers

10 Yetis Meet the Team: Charlie Biggs-Thomas, PR Account Exec

Full name: Charlie Biggs-Thomas

Title: PR Account Executive

How long have you worked at 10 Yetis? Five months

Tell us about your career path before joining 10 Yetis:

I graduated from the University of Gloucestershire in 2018 with a Sports Journalism degree. During my degree, I went on a number of PR-related work placements. One of my placements involved working on an event where I was working with some of the Premier League's biggest names, such as Pep Guardiola, Ryan Giggs and Peter Schmeichel, at the Icons of Football event. After finishing my course, I began working as a PR Intern at an agency in London. Having forked out a fortune on travel for a daily commute from Birmingham to London, it was time for a change and I am now a Yeti. It has been a relatively short career so far but one I am thoroughly enjoying and I am more than excited to get into the swing of things at 10 Yetis.

What are you into outside of work?

Outside of work you will typically find me pulling my hair out watching Manchester United; for my sins I have a season ticket and it can be very painful at times, but they have brought me some of my greatest memories. The reason I support United is because my Dad got me into them, despite neither of us being from Manchester. As well as watching football, I love to play and have represented my local district whilst in high school. Much like anyone, I love to socialise and will often be in pubs and bars. Other sports that interest me are: golf, despite not being very good at it, and some combat sports like boxing and UFC. Outside of sport, travelling is another interest of mine; I love taking in new experiences and culture. I have an Xbox, which consumes a lot of my free time, and I am a self-diagnosed Football Manager addict, any time I am travelling I am quick to draw for my laptop and fire up my latest save.

Career highlight to date:

My career highlight is probably securing work at 10 Yetis. It was an uncertain time when I was due to finish my internship with no real next step, so when I was offered the position at 10 Yetis it not only invigorated my desire to succeed in the public relations sector, but gave my career some kind of direction. Aside from getting a job here, I would say the repeated coverage I acquired in national newspapers whilst doing my internship. At times it was difficult to convert coverage but it is always good to see your hard work paying off. Going back to my work placement, one working highlight that stands out is the weekend spent doing the Icons of Football, it was surreal to be in such close proximity with football stars I idolised.

What’s you go-to karaoke song and why?

My go-to karaoke song is Don't Look Back in Anger by Oasis, I am not hugely into music and generally don’t go to concerts. However, I would have loved to go to an Oasis concert. This is a song that reminds me of when I used to play football when I was younger and it is one of the few songs I actually know all of the words to. I also think it offers the perfect opportunity to showcase my flat tones and lack of rhythm, which on second thoughts would be ideal for karaoke. Another song I could turn to would be Sweet Caroline by Neil Diamond. When doing Karaoke it is important to choose an interactive song so that my dull tones are washed out by the masses in the audience.

What PR/Social/Digital campaign (none 10 Yetis) have you most admired?

The campaign that I admire the most was the 'knock off' Diesel store (that was actually legitimate). In 2018, a small pop up store appeared in New York called 'Deisel', which is clearly spelt wrong and could easily have been interpreted as counterfeit. However, it was revealed the store was authentic and that it was selling one-of-a-kind products that will surely increase in valuation in the coming years.

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