Full name: Jake Michael Robert Green
Title: Videographer & Multimedia Executive
Tell us about your career path before joining 10 Yetis:
My career started at the young age of 16 when I left my parents house in Manchester and moved 150 miles down south to little old Stroud. All I knew was that I wanted to be a photographer; I was lucky enough to land an apprenticeship with a very talented media company in Cheltenham where I acted as a gaffer/photographer’s assistant.
By the time I was 18 I had learnt an entire University’s worth of real world education, dealing with big name companies and client work from planning to editing. I’d also found my passion and natural ability with filmmaking by this point and I wanted to mix my life up a bit and that’s exactly what I did.
2015 was when I went solo and at 18 it was one of the best and worst things I could have done. It was definitely smaller budget work, but it was great fun! It was also my turning point of realising how important social media was within the marketing world, so important I shifted my entire business to creating content specifically for social media. I went on to creating viral films, travelling the country and even got into mountain biking (we will talk about that later!).
A couple of years of that was fun, but erratic if I’m honest. I was no businessman. I was in it for the passion of creating content and at that age I didn’t realise you have to be just as much a salesman, accountant and all of the other things that go into running a business. It was when I was realising all these things that I found out I was going to become a dad in nine months and it was time, yet again, to adapt. My solution? Joining the Royal Air Force.
The Royal Air Force (RAF) was always a contingency plan for me; a safe and stable back up. I did some incredible things that on civvy street you’d never get to do. That said, not long into my short career with them, my urge to be creative again took over and I realised I have to be filming. I must have a camera in my hands again and this brings me to this point in my career, this exciting new step with 10 Yetis and hopefully a long and interesting career.
What PR/Social/Digital campaign (none 10 Yetis) have you most admired?
Being surrounded by marketing campaigns during my career I was always finding new and interesting releases that impressed me and I took inspiration from. One that has always stuck with me was a campaign called ‘This Girl Can’ created by Sport England to promote sport amongst women. One video in particular stuck with me; it was released in 2015 and its editing was way beyond its time.
You can watch it here:
What has been a career highlight so far?
I’ve been very lucky to have such a varied and rewarding career so early in my life. Experiences that stick out vary from crying brides once they see their highlights reel of their wedding day, to filming for Panasonic in Germany. Of course, not forgetting my short career with the RAF where I’ve done things unimaginable or obtainable on civvy street that will stick with me for life.
Tell us an interesting fact about yourself:
I try and spend the majority of my free time on two wheels, whether that’s a motorcycle or a mountain bike. I really enjoy downhill riding which is essentially taking the cycling part out of the cycling and just hurtling yourself down a hill as quick as you can whilst trying to avoid trees, sometimes unsuccessfully. I managed to grow a nice Instagram following doing this and even wiggled myself some clothing sponsors for when those trees won and paramedics cut my clothing off. I tried to use my hobby for good by doing charity rides. One that especially got a lot of traction was my ride to Manchester from Gloucestershire in just a day and a half. Cancer Research UK actually sent me this awesome jersey that now I know proudly wear whenever I swing my leg over a roady.
What are your top two pleasures in life?
Exploring a place unknown to us with my wife, no tour guide and no plan. Cycling has to be close second of course!
When did you last laugh so much that a bit of snot came out?
Tough one, I’m not really a snotty kind of guy. In the RAF, a lot of our made up entertainment turned out to be disastrous, especially a sport we called ‘mattress surfing’ that involved using our incredibly comfortable (not) plastic mattresses to surf across the floor within our barracks. This quickly turned into a jousting competition and running head onto your oppo ending up in one man flying and often breaking things. Or himself.
Why 10 Yetis?
The team here at 10 Yetis are super talented and varied in what they do, no one person is doing a single job and I find that really appealing as I want my career in media to push me creatively and I truly believe this is the place to do that.
If you could have any super power, what would it be and why?
Easy, teleportation. Travelling is the worst, dinner in Dubai and then a chilled evening on a beach in Madeira (my favourite place in the world) is my kinda after work activity.
If you had to do a karaoke song, what would it be?
It’d have to be something mancunian right? ‘Don’t Look Back In Anger’ is a belter. Although I do like the Arctic Monkeys. Tough choice.