04th Jun 2015 by Kalli Soteriou

10 Yetis #Take6 Vine – 8 ways to build targeted media lists

In every job, every industry, there is nothing more important than building strong connections. For brands, this can mean the difference between succeeding or flopping, so it’s really important to have a good network of media at your fingertips. After all, “Advertising is saying you are good. PR is getting someone else to say you’re good”, so without further ado, here’s our top tips on how to build a media database.


Kalli Soteriou, Head of Social & Content

Working with mega-brands like Superdry and Confused.com, where creativity and originality is key, really keeps you on your toes. From attending staple fashion events helping to feed live content to fans and launching celebrity collaborations with global stars, to successfully setting up new national awareness days and getting a hashtag trending, there is never a dull day in the office!

Cheeky_Kalli

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