19th May 2015 by Kalli Soteriou

10 Yetis #Take6 Vine – Crisis Comms 101

We’ve seen how aggressively the media and public jump on brands that have been misbehaving, but what’s even worse is how the brand then handles a) the issue and b) the negative publicity. In this short clip, we give you crisis comms at it’s simplest. Our main takeaway? Man up, apologise and learn from your mistakes.

Kalli Soteriou, Head of Social & Content

Working with mega-brands like Superdry and Confused.com, where creativity and originality is key, really keeps you on your toes. From attending staple fashion events helping to feed live content to fans and launching celebrity collaborations with global stars, to successfully setting up new national awareness days and getting a hashtag trending, there is never a dull day in the office!

Cheeky_Kalli

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