22nd Dec 2022 by Karen Lee

10 Yetis Wins Prestigious Public Relations Award from The Drum

Agency wins digital industry PR award from The Drum marketing magazine

Big news at 10 Yetis Digital this week as we have scooped another respected and prestigious gong, this time at The Drum Marketing Magazine awards. We have won The Best Long Running and Retained PR Account award for our work with Hillarys.

10 Yetis has worked with Hillarys for over six years and tasked us with executing a digital PR campaign that would secure authority high domain backlinks that in return helps with its overall SEO strategy and increasing brand awareness. Our campaigns covered the key lifestyle, homes, bedrooms, and real-life media titles from across the globe.

One of the key goals was to earn authority links deeper into the Hillarys site and 10 Yetis achieved this via several hugely successful and innovative campaigns. We deployed eye catching campaign activations such as baby soothing curtains, scenic blinds, data led infographics, what houses in the future may look like and various sleep calculators.

The agency secured nearly 4000 pieces of coverage over that period and 65% of the media placements came with follow-links.

Sandeep Matharu was the SEO manager at Hillarys during this time and talking about the work 10 Yetis carried out he said, “The team is fully immersed in our creation process, right through from idea generation, design concepts and outreach which is where they really show their expertise,".

Speaking about the win Andy Barr, co-founder and CEO of the agency said, “Wooooo, sore heads in the office this morning because this is the third trophy we have won in the current awards season and to win it alongside such an amazing brand and from such a super awesome marketing magazine really means so much more.”

He continued, “To work with a brand of this size and nature for so long, a staggering 6 years, is testament to how hard all of the team works and also shows what a class-act Hillarys is as well”.

To learn more about how 10 Yetis Digital could help you with a Digital PR campaign, call 01452 348211 or email hello@10yetis.co.uk

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