Press releases are old hat, well sometimes. You need to find an alternative media hook to sell in to journalists and media outlets. They're much more attention grabbing. In this weeks Whiteboard Vine of the Week we give you 6 suggestions to replace the press release.
You can consider an interactive infographic, a video, a concept image (e.g. for the new iphone or robots of the future) a microsite, which we're pretty slick at, and a big competition. All of these options are much more noticeable in a sea of press releases. Also, more interactive hooks are a draw for journalists and the public alike.