Our last vine, completing our top 3 campaigns of the year, fills you in (Craig David) about the #EndangeredEmoji campaign by WWF.
WWF let tweeters know that 17 of regularly used emojis were in fact endangered animals; and found a way to change emoji use, into a fundraising effort. The WWF created a way to 'sign up' simply by retweeting their campaign tweet. Once signed up, every time you used one of the endangered emoji in your tweets then WWF would keep track and at the end of the month, tot up the amount, and make it easy for you to donate the amount to the charity. Each emoji used was worth 10p which, if you were a fan of using animal emojis, could have added up to be quite a healthy sum. Of course you could always donate more or less, WWF would let you change this before any money actually left your account.
Watch our vine for more information about this brilliant and charitable campaign.