10 Yetis Examples of Good & Bad PR - Wednesday 28th November 2012

Jill Tovey

Jill Tovey, Head Creative Yeti

29th Nov 2012

Oh la la, Lise here with today's Good and Bad PR award.

Good PR

Make room for Adele on the podium ladies and gentlemen, because she has become only the third artist in history who has sold more than 10 million copies of her album in less than two years, alongside Usher and Linkin Park. Adele reached the milestone with year with her album '21'.

Adele is on fire this year, after picking up not one, but 6 Grammy awards including the one for 'Album of the year'. Her album, '21', spent 71 consecutive weeks in the UK top 10 album chart and is also the UK's fifth best selling album selling of all time. She managed to overtake international singers, such as the Dire Straits, Pink Floyd and even Michael Jackson. Wow.

Can she do any better? Yes she can, her album was also the most downloaded album in UK history. She rocks!

Bad PR

As if he hasn't done enough, Chris Brown is in the spotlight again and he looks like he still has issues!

Chris Brown was caught in a Twitter row last Sunday with comedy writer Jenny Johnson. The verbal aggression started when Jenny Johnson re-tweeted Chris Brown, who was complaining about looking old at 23 years of age. She said 'Being a worthless piece of s*** can really age a person'. The 23 year old singer did not take that well, and started replying with offensive tweets, mentioning loads of s*** , d*** and many more disgusting insults towards the writer.

Twitter finally decided to interfere in offensive tweet-tirade by freezing his account, that he finally decided to delete. Even though he closed his Twitter account, Jenny Johnson was still receiving death threats on Monday morning from members of 'Team Breezy'. "It's alarming how many death threats I'm receiving via @ replies," she tweeted. "I encourage everyone, including @twitter to look through them. Not cool."

It might be time for you to take a chill pill Chris brown. You know. Just saying.


Jill Tovey

Jill Tovey, Head Creative Yeti

Co-founder, co-owner and Creative Yeti at 10 Yetis Digital. Always colours in between the lines and can correctly interpret any creative brief, no matter how “back of a fag packet” it can be. One of the original Search Engine Optimisation renegade masters. More often than not found with a tub of acrylic paint or a sticker book.

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