10 Yetis Example of Good and Bad PR - Wednesday 2nd January 2013

Jill Tovey

Jill Tovey, Head Creative Yeti

07th Jan 2013

Good PR

Happy New Year everyone! I’m quite happy to start my first Good & bad PR of 2013 with what could and should be on everyone’s list of good resolutions.

A Birmingham resident celebrated the achievement of one of his resolutions from last year by producing as little waste as possible and ended 2012 with ONE single bag of waste! The 60-year old man declared he wanted to ‘push himself to the extreme’ and see how far he could go and how little rubbish he could produce.

All year, John Newson not only separated out his cardboard, plastic bottle, glass, cans (which do not count towards annual rubbish when recycled) but also regularly travelled to London and Bristol to recycle items such as Tetra Pak juice cartons or margarine tubs as the two cities have better facilities. The self-employed environmental researcher also grows his own salad and fruit to reduce packaging and doesn’t eat any fish or meat.

He summed up well what recycling is all about: “There is a difference between what’s possible and what’s convenient.”


Bad PR

If you commute by train every day then I’m afraid this is bad news. The average season train ticket has suffered a 4.2 per cent increase as of today.

Recent research has showed that people commuting on a regular basis will spend, on average, eight per cent of their income on a season ticket due to the fare rises.

A comparison done by the Independent between different European countries has shown that England is by far the most expensive for long distance train fares. Campaign for Better transport also showed that some rail season tickets have risen by more than 50 per cent since 2003 across the country.

As the underground and bus ticket prices have also risen in the capital, Boris Johnson declared it was ‘crucial to the economic development and growth’ of the capital and that ‘further investment on the transport network will help us to provide faster, more frequent and reliable journeys.’


Jill Tovey

Jill Tovey, Head Creative Yeti

Co-founder, co-owner and Creative Yeti at 10 Yetis Digital. Always colours in between the lines and can correctly interpret any creative brief, no matter how “back of a fag packet” it can be. One of the original Search Engine Optimisation renegade masters. More often than not found with a tub of acrylic paint or a sticker book.

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