10 Yetis Examples of Good and Bad Public Relations- Friday 15th February 2013

Jill Tovey

Jill Tovey, Head Creative Yeti

15th Feb 2013

Hola! Emma here with today's Good and Bad PR treats for your eyes. Have a cracking weekend all..

Good PR
What a great Ikea! (apologies, couldn’t resist)

Keeping on the theme of love all week (we’re all about the love here), today’s Good PR award goes to Ikea, for getting some nice press coverage after an Australian couple declared their undying love for the Swedish homestore by getting married in-store.
Lynn Klanbida and Chad Martin adore the furniture stores so much that they decided to hold their wedding ceremony at the Sydney Ikea store on Valentine’s Day. The wedding was won by the couple after a competition for the ‘wedding of your dreams’, and they were declared the lucky winners, beating 500 other entries to the post. The Ikea store was adorned with all of their favourite decorations, and the pictures have bagged Ikea some pretty impressive media coverage across the globe.

May their lives together be bound by flat pack bliss.

public relations

Bad PR
Ah Apple- rarely a recipient of bad PR, but today is the unfortunate day in which they have to be chosen as the bad PR winners.
Hackers have published a video showing that the four-digit pin lock that many iPhone owners protect their device with is easily hackable. The video shows the hackers pressing what appears to be a specific sequence of buttons and unlocking the security screen, enabling them to enter someone’s iPhone to make calls, texts, hack Facebook etc.. Not great news for |Apple, who are now having to update iOS 6.1 to counteract the bug allowing them to.

Not great news for the technology giant- but one they’ll probably (inevitably) bounce back from.

Jill Tovey

Jill Tovey, Head Creative Yeti

Co-founder, co-owner and Creative Yeti at 10 Yetis Digital. Always colours in between the lines and can correctly interpret any creative brief, no matter how “back of a fag packet” it can be. One of the original Search Engine Optimisation renegade masters. More often than not found with a tub of acrylic paint or a sticker book.

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