10 Yetis Global Journalist Research Slides from ThinkVisibility 9 2013

Andrew Barr

Andrew Barr, Head Yeti

04th Mar 2013

Today we unveiled the slides from my conference speech at ThinkVisibility (or #ThinkVis on Twitter) around our second ever white paper, Likes, Loves and Loathes of Journalists in the UK, France, Germany and the USA.

The full white paper is launching on Monday (4th March) and you will be able to download it from here.

This is only our second ever white paper, and it follows on from our first one about "How Gangnam Style Went Viral". I believe that the global journalist research we have undertaken this time around is the largest of its kind to have been undertaken.

We had around 2,600 journalists take part, with the largest proportion of those who completed the survey coming from the bigger news titles from each of the regions.

The embedded Slideshare document below is the summary of the results with all the headline figures, that I am going through at the Social, Search and Marketing Conference, ThinkVisibility.com, today.

As ever, keen to get your feedback.

Global Journalist Research - what they love and loathe around the world from Andy Yeti-Barr

Andrew Barr

Andrew Barr, Head Yeti

Co-founder, co-owner and Head Yeti of the good ship 10 Yetis Digital. Global conference speaker about all things social, public relations and digital and always looking to learn new tricks. Loves a pun and an animated gif.

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