10 Yetis Examples of Good and Bad Public Relations – Thursday 7th March 2013


07th Mar 2013

Good PR

At a time when plenty of businesses are suffering and many have gone under, it’s encouraging to see a bit of good news where retailers are concerned lately. Staff working at the department store chain John Lewis have been given reason to celebrate this morning, after the retailer announced that everyone would receive a bonus worth 17% of their salary.

This includes everyone from the chairman to the check-out assistants working on weekend and is a higher bonus figure than last year’s 14% after the retailer was forced to slash the amount given to staff from 18% of their salary. Still, anything’s better than a kick in the teeth, right?

Sales jumped 9% to £8.5bn in the year to January 26th across the group, which includes pricey supermarket Waitrose. Apparently, cutting sales at the high-end supermarket chain helped boost sales. Anyway, it’s a bit of good news on the retail scene for once, so well done John Lewis!

Bad PR

Frankie Boyle. Just the name makes you wince in an uncomfortable manner, doesn’t it? Well, he’s truly outdone himself this time during his 10 minute performance on Russell Brand’s Give It Up For Comic Relief event at the Wembley Arena in London.

In front of an audience of 12,500 people, the “comedian” (and I use the term loosely) joked that he wished the Queen would have died before the Royal Jubilee and referenced her recent hospital stay. He said, “I wish the Queen had died the night before the Royal Jubilee - I wish she'd just f***ing died. But they wouldn't have been able to tell us that she'd died. They would have had to hollow out her body and get that guy who plays Gollum to wear it.”

His crude material didn’t stop there though. Speaking about the Duchess of Cambridge, he said, “'I can't believe she is pregnant to be honest because she told me she was on the pill.” He also went on to talk about the Pope, saying, “'The Pope must have done something that even the Catholic church found unacceptable. My theory is that he f****d an adult woman.”

Needless to say, his routine gained him a whole number of boos from the audience (which is no doubt what he was aiming for) and his whole sketch was axed from the ‘almost live’ broadcast on BBC Three. He’s had loads of abuse on Twitter for this too, aside from the 1 or 2 dimwits who actually find his stuff amusing.


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