10 Yetis Examples of Good and Bad Public Relations - Tuesday 23rd July 2013

Jill Tovey

Jill Tovey, Head Creative Yeti

23rd Jul 2013

Good morning. Christina here with Tuesday's edition of Good and Bad PR so let's get to it.

Good PR
Royal Baby fever seems to have gripped the entire planet as everyone was waiting for the arrival of a new prince or princess and at 4:24pm yesterday, a little boy was born. So bring on the trumpets and the full parade as the new royal baby is here!

Public Relations

A new royal baby means that for five minutes we can forget about the recession, the ongoing struggles with a crumbling European Union, the troubles in Ireland and the Middle East and focus on the joy that comes from any happy royal announcement.

So I am going to give this news an obvious two thumbs up and enjoy hearing all about the Royal Baby – but I do draw the line at Baby watch 24/7 though.

Now, the question on everyone’s mind is do we get another Bank Holiday? Anyone? Answers on a postcard? Perhaps I'll ask @emmalouisekent as I'm sure that she would know. She is the official 10Yetis Royal expert on everything and anything Royal family related.

Bad PR
We go from a Royal baby glow and high fives all around to this little story. Apparently Ms Miley was in the country, not to enjoy the sights and sounds of London, but to shop and party. That’s right, instead of visiting the Tower of London or even the London Eye, she decided to visit the Chanel Bond Street store instead where she spent a boat loads of cash. Then in typical look at me fashion, she tweeted a photo of herself lying on the hotel room floor with her purchases and the caption ‘the damage is done’.

Public Relations

Now I know that we girls like to shop. You should see when I get together with my mom and sister and hit the Bicester designer shopping village near Oxford on a sunny day but I digress. The point is yes we know you have money Miley and that you like to ‘Twerk’ but seriously I do not care nor have the interest in seeing you bragging about your 'designer' purchases. Add insult to injury, you then claim that this shopping spree was the best part of your trip 'by far’.

I’m not surprised, considering how she was once a beloved Disney team star. So I am awarding the today’s Bad PR award to you Miley - now please go away.

Jill Tovey

Jill Tovey, Head Creative Yeti

Co-founder, co-owner and Creative Yeti at 10 Yetis Digital. Always colours in between the lines and can correctly interpret any creative brief, no matter how “back of a fag packet” it can be. One of the original Search Engine Optimisation renegade masters. More often than not found with a tub of acrylic paint or a sticker book.

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