So, you’ve quit your 9 to 5 day job to start up your own business that you’ve been dreaming of doing for years; you’ve finally taken the leap and put your blood, sweat and tears into making your brand/product/company the best it can be. Now you want to show it off to the world and hope people will love it just as much as you. But where do you start when you don’t know anything about PR and marketing?
Within this insight blog I will you give some reasons as to why it is never too early to invest in PR – either by hiring someone to join the team or working with an external PR agency – with the aim of getting your brand/product/company in the right publications and in front of the right audience. So if you’re questioning whether or not it’s too early for PR and if it’s worth the money then here are seven reasons that will convince you it’s never too early…
1. It’s cost effective
If you’re thinking of contacting some national newspapers to find out how much it will cost to feature your brand, then you might be shocked by the cost. Paying for just a small section in a magazine or newspaper can cost you hundreds, if not thousands. So hiring a PR agency that have all the right media contacts and can get you editorial in a range of publications, from national press, magazines, websites and smaller blogs for one monthly retainer fee, half the price what you’re likely going to pay going direct to one publication, then it is definitely worth it.
2. Gives you time to focus on your tasks at hand
Starting your own business is hard work, and you might be completely out of your comfort zone when it comes to a lot of things. Many entrepreneurs will lack knowledge in the area of PR and marketing and won’t have a clue where to start or what to do. Hiring someone to manage that side of things for you will be a weight off your shoulders and at least you know that they know what they are doing, freeing time up for you to focus on what you’re good at.
3. A faster way to build brand awareness
Building brand awareness for a start-up can be a slow burner; you’ll rely a lot on word-of-mouth, unless you’re spending on social media advertising, PPC and more. As it stands, people don’t know who you are and won’t feel like they can trust you as a brand until you are up there with the big dogs. But how do you get there? PR can help build your brand awareness quicker than you might be able to on your own, getting your brand name placed in key publications, in print, online and via broadcast, and can bring you a whole host of new customers. You might be a start-up but you could be a well-known brand before you know it.
4. Helps your website rank higher on Google
One of our main focuses as an agency is Search Engine Optimisation (SEO). A lot of the campaigns that we work on are built around link building for the sole purpose of SEO and boosting a website’s Google rankings. The more online coverage you get that include follow links from high Domain Authority (DA) publications, the higher Google will rank your website. It’s everyone’s dream to be number 1 (but within the top 3 at the very least) and its SEO-driven PR that helps you get there. The sooner you start it, the better.
5. Position your Founder/Spokesperson as the expert
Not only can PR help build your brand awareness, but it can help position you as the expert in your field, leading to potential interview opportunities in magazines, newspapers, radio or television. Once your name is out there and you are commenting on all relevant topics within the industry, people will begin to trust you and then trust your brand.
6. Real, honest reviews
If it’s a product you are planning to launch, the best way to be ahead of the game is by sending your products to a host of target journalists that write about similar things within the industry you are launching. You may not know any journalists, or have any good relationships with them for that matter, so hiring PR services will help with this. The PR team can create target media lists for you and send out a number of samples (of your choice) to journalists (again, of your choice) ahead of your launch date. Doing this early will give journalists the time to properly trial the products with the aim to review them, include in round-ups or as a standalone review piece, ready for when your launch date arrives.
7.Share your company milestones
If people have known about you from the beginning and know your story they will have more of a connection to your brand. If they see you reaching company milestones, whether that is in a few months or over the course of a few years, they will want to support you along your business journey. This can be anything from making your first million in profits or sales, hiring new senior management, new product launches and more.
So there you have it: it is never too early to start PR. If hiring an external PR agency is something you have been thinking about for a while and you would like to discuss in more detail, then feel free to get in touch, we are always happy to help!