Ads Get Interesting, Family Friendly Content Is On The Up and The Crane Game - Social Media News - Insight

Ads just got interesting! Not only do we now have the self-skipping ads that I mentioned last week, Facebook ads can now include gifs.

This means that people creating ads on Facebook can engage with audiences using the internet’s favourite new image format. And a few tips for getting the most out of these new ads have been provided:

The first tip Facebook offered is to use high quality images and animations. This is a pretty simple tip but can make a huge difference in terms of how professional the advert looks and how many people engage with the post. Tip two is to not use videos with an excessive amount of motion as this could make the gif jumpy and will take longer to upload. Yes, the 20% text rule still exists.

The last piece of advice Facebook has offered is the suggestion of telling a story through a series of adverts and having the gifs relate and connect to create a longer video. The introduction of gifs is great and with the tips provided by Facebook the opportunity for transmedia story telling is stronger than ever, something that all social media advertisers should take advantage of.

Facebook Live takes on the crane game.

Facebook has struggled with monitoring its live content and it’s been subject to a lot of negativity but Sports Experts Canada look to have changed the game… literally!

The Facebook live video consisted of the classic arcade game claw crane with a variety of gifts up for grabs. But this is where the genius of the campaign comes in, the reactions to the live video were what moved the crane to the items, so likes moved the claw left, hearts to the right, laughs forward and wows moved it back.

This meant that the viewers had to work as a team to grab the prizes, leading to many viewers recruiting friends to help them get the prizes, this obviously brought in a larger and larger audience as more viewers attempted to work together to bag themselves some free gifts. Each gift grabbed was given out to a random contributor. Now this is the best use of the Facebook Live feature that I have seen, it’s going to be a tough one to beat but you know what they say, if you can’t beat them, join them. We might see more companies offering interactive giveaways soon.

Travelling around the world just got a lot easier!

Delta Airlines have revealed a new wall dedicated to travel lovers low on cash. The wall named #DeltaDatingWall is in New York until the 17^th of June, and the wall is backed by some actual scientific studies, they have revealed that travellers are more likely get swiped right on their dating profiles. Spicing up your Tinder profile with photos taken around the world is a pretty good idea.

So, what Delta have done is take images of the world’s most recognisable settings and print them onto a wall, giving passers by the opportunity to snap some quick selfies all around the world without the expensive price tag of actually going to all of these places. The only problem is the cost of a flight to New York to go and visit this wall! Now this isn’t a huge leap forward in technology or a step closer to saving the planet, it’s a bit old school but it’s combining a simple wall with famous locations printed on it and 21^st centuries relationship with technology.

Family Friendly content is on the up

YouTube has been in a lot of hot water with advertisers recently due to their ads appearing before content seen as inappropriate by the brands. Thus, YouTube have taken a stand and updated their guidelines around ad-eligible content, with the aim of stopping hateful and inappropriate content being monetised.

These new tougher guidelines restrict;

Hateful content that promotes discrimination or humiliates an individual or group of people based on race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation and so on.

Inappropriate use of family entertainment characters, so content that depicts them engaged in violent, sexual, vile or any other inappropriate behaviour.

Incendiary and demeaning content, for example, video content that uses gratuitously disrespectful language that shames or insults an individual or group.

With the videos involving this type of content will not be removed, just demonetised, and for any creators looking to become more appealing to advertisers can enrol in a new Creator Academy course.