28th Feb 2017 by Samantha Walker

Five Tips To Help Your Tech PR Campaign Go Well – 10 Yetis Insight Blog

If you’re on the lookout for a tech PR agency, or are looking to do your own tech PR, then you’ve come to the right place for tips. We’ve got extensive knowledge and experience when it comes to tech PR, having worked with companies such as PayPal, Vouchercloud and many more over the years. Here’s just a few top tips on the different ways in which to approach tech PR…

Early Access

Providing early access to influencers is a great way to generate buzz around your product ahead of its release. Make a list of top journalists, influencers and publications that you’d love for your product to be featured on (whether they have the most influence or the biggest readerships in your target market) and get in touch with them to offer them a pre-sale exclusive trial.

Create Demand

As with providing influencers early access to your product, you can create additional demand by only releasing a limited amount of licenses or products for trialling. When contacting influencers, make it clear from the get-go that you only have XYZ up for early grabs and that you’re only offering it to the best of the best, and then set a short deadline for them to confirm if they’re keen to trial your product or not.

Reviews

Reviews work best when the product is either online, meaning anyone can access it with your permission, or not particularly expensive, as your company is then likely to have more available to offer up as reviews. These can be offered both before the release or during the campaign to keep momentum going. Just note that these won’t come over night (as you’d expect coverage from a press release) as you have to take into account time for posting, trialling and then writing up a review.

Gift guides

Journalists mainly look for gift guide items around key dates (Valentines Day, Christmas, etc.) but some publications regularly have gift guides, and it’s worth getting in touch with those that have a tech focus, or even a lifestyle focus (if your product fits those lines). Sometimes the journalists may require a product to trial before recommending their readers purchase your product, others will simply want a bit of info, an image and details on how to purchase one for yourself.

Thought Leadership

If it’s an innovative product in the market, you’re well positioned to get your client thought leadership pieces with key publications. These are great for not only providing insight into a particular topic, but also to position your client as an expert within their sector – getting them in front of the relevant readers.

via GIPHY

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