20th Jul 2021 by Samantha Summers

Love Island Growth Index: How much Love Island 2021 influencers will earn

Those who have spent the last few years religiously watching Love Island will know that it can be a gold mine for potential earnings for those that star on the show. Whether they’re the winners, the public’s favourite, the public’s least favourite or a shock bombshell, the potential earnings are endless.

Not only have past contestants come away and signed on the dotted line for some huge brand collaborations with the likes of Pretty Little Thing, I Saw It First and Missguided, their social media accounts have shot them into stardom, where they’re earning thousands for their posts. Some of the biggest names to have come out the villa and dive head-first into the influencer life are Molly-Mae Hague (5.6m Instagram followers), Tommy Fury (3.4m Instagram followers), Olivia & Alex Bowen (4.6m combined Instagram followers) and Olivia Attwood (1.9m Instagram followers), and this year won’t be any different in terms of churning out the next Love Island generation of influencers.

To keep track and make some sneaky little predictions about who is going to be getting the biggest pay cheques post-Love Island, we’ve decided to create the Love Island Influencer Growth Index where we’ll keep track of their Instagram profiles to uncover the islanders’ growing popularity and potential earnings.

As Love Island continues to air, data collected shows the Islanders' potential earnings via Instagram, as well as the changes in Instagram followers, to be as follows:

All data regarding the follower counts has been collected prior to the show airing and then updated each Monday morning while the series is airing. With the follower counts changing constantly, it will allow us to track the growth in popularity for each contestant on the show throughout season seven.

We’ll be updating this blog on a weekly basis to add any new bombshells or Islanders and to update follower counts.

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