09th Jun 2018 by Helen Stirling

Social media news - Facebook Lip Sync, Social Media Pride, Apple v Facebook Privacy

Here is this week’s social blog for your perusal. Our newest staff member Sam Benzie wrote this one up, he’s so new he doesn’t have a photograph on the site yet and so I’m uploading it for him!

Facebook is losing its teen audience at an alarming rate. So, how do they attempt to regain their fan base? Simple take “inspiration” from all the other popular and successful apps in the market at the moment.

This time it’s looking towards Muscial.ly for this inspiration and has created its new feature: LIVE lip-sync. We already know that Facebook has no issues with creating features very similar to that of its competitors, and it looks to have struck again attempting to gain back its audience lost to the musical app.

The newly added lip sync feature, obviously inspired by Musical.ly, has some notable differences to its inspiration. One, lip-sync videos can only be shot during a live broadcast on Facebook, thus they aren’t searchable, and there is currently no way to filter out lip-sync videos from other live videos. Two, there are also no tools to customize your lip-sync clips for the moment, as opposed to the experience offered by Musical.ly. Though it is likely these options will come in further updates.

Facebook, Messenger, and Instagram have launched new features to help their users celebrate Pride Month. However, one feature that was extremely popular last year didn’t make it this year; the rainbow Reaction. While it’s LGBT Pride month if users search for “fbpridetheywill get the opportunity to jazz up their profile pictures with personalised backgrounds and effects. Along with this; texts, photos and videos can also be personalised with masks, location stickers and backgrounds. The rainbow Reaction didn’t make the cut this year, as a spokesperson explained that Facebook is “no longer doing custom Reactions for major holidays or moments in culture.”

On Messenger, users get similar customisations as those on the Facebook Camera described above. Facebook’s LGBTQ@Facebook page, will contain related content generated by its community, including stories, tips, events, and updates from public figures and more.

Planning a group trip isn’t always exactly plain sailing and is usually a stressful situation. But not anymore. Kayak has introduced “Trip Huddle”, an online tool that helps you easily plan your group travel.

After a group leader starts the planning process, he or she invites others to take part. Once they get their email notification, they can join in and take part in the decision-making process through a simple voting mechanism that asks members to rate options on a scale of one to three hearts.

Groups will list all the suggested destinations and dates for the trip, even including hotels. Members can then simply vote on their preferences, or add their own to the list. Once everyone has done this, the app will count up the hearts from all the travellers and a winner will be chosen. Also, travellers will be able to vote for the “where,” the “when,” and the different accommodation options available. Of course, all flight and hotel prices come from Kayak, yet the booking doesn’t happen in the tool itself. As a tool, it will help cut down on the group texts and messages.

2018 has dealt with the issue of privacy a lot this year and we’re not even at the end of June yet. But Apple may be making a stand to stop the word being on the tip of everyone’s tongue.

Unless you’ve been living under a rock, you are probably acquainted with the urgency to keep your data safe and private and, most importantly, being given a choice to decide what you can share. The responsibility of keeping information private has shifted from user to the tech companies capturing and managing the online data. Most of the tech giants are doing well in fixing the problems caused by this in the past, and making the internet a little safer. Then came an unexpected move from Apple, who turned against Facebook by allowing users to go a little bit more into stealth mode when using Safari to browse the web.

Almost everything you do online can be tracked by Facebook, even if you aren’t interacting with any of its properties. According to Craig Federighi, Apple’s SVP of software, iOS 12 will stop such practices this year, once and for all. Of course, it’s not the only “social” company that will see its accessibility to data severely smothered. Google is also on Apple’s list. In an interview Federighi said that with their new safari browser, if an app or web entity attempts to track or capture user information through the methods used by Facebook and Google, a popup will be triggered offering users to opt in or out of sharing their information.

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