What I’ve Learnt Since Signing Up To Tribe As A Micro-Influencer - 10 Yetis Insight

I’ve written previously on the Yeti blog about the fact that I am currently preparing to enter the world of motherhood for the first time by documenting the ups and downs of my pregnancy and attempts to eat healthily throughout the three trimesters over on a dedicated Instagram page (@growingoutandup).

As someone with a fairly unique perspective and take on pregnancy in the lead up to the birth of my daughter (I’m not like regular Moms, I’m a cool Mom!) and with around 7.3k followers and counting, I am receiving a high level of engagement from other mums and dads, as well as a whole host expectant parents from around the world, and I’m now considered to be a ‘micro-influencer.’

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A micro-influencer refers to an individual who specialises in a niche or vertical that frequently shares social media content focused on their interests (in my case, all things pregnancy and food related). Unlike the traditional ‘influencer’ stereotype, us micro-influencers have a much more modest number of followers, typically in the thousands or tens of thousands, BUT we do boast hyper-engaged followers that can associate and (most importantly) trust our output, advice and opinions as they know we’re not being paid crazy amounts of cash in order to promote a brand.

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To give you an idea of what exactly this means, my typical engagement rate for pregnancy related posts averages around the 3-3.5% point, with the industry benchmark just 1%.

A couple of months ago, I decided to test the waters slightly with regards to influencer marketing, and signed my @growingoutandup account to the widely discussed app, Tribe. I’ve been working in an affiliate partnership with a popular spice brand who approached me after seeing my food posts and that I am BIG into trying out new recipes and experimenting with different flavours and ingredients.

This partnership earns me a small commission each time a follower places an order using my unique code on the brand’s website (which, in turn, gives them a 20% discount across the entire website) so signing up to Tribe seemed like the next logical step. Tribe is pretty straightforward in its premise and prides itself as the world’s fastest growing self-serve marketplace for connecting brands with relevant micro-influencers.

Anyone with 3,000+ followers on social media can sign up to Tribe and has the opportunity to create unique content in response to a brands specific brief that could potentially earn them a financial fee. If a micro-influencer creates a post that’s approved by a brand, they can post it directly to their social platforms and are immediately paid their pre-agreed fee, BUT if a brand doesn’t feel it’s the right fit, they don’t have to pay a penny.

Since launching in Australia just 3 years ago and emerging on the UK market within the past twelve months, Tribe has already helped brands find the perfect ambassadors for products and services across more than 5,600 separate campaigns. Brands as well-known as Cadburys, Spotify, Ann Summers, Gordons Gin, Dominos and even Lee Kum Kee (our client here at 10 Yetis Digital) have already partnered with micro-influencers through the Tribe app, and helped to spread the message and awareness of their offerings within new territories.

With the followers on my account focused towards either parenting, pregnancy, healthy eating or food, I’ve been lucky so far with regards to the brands I’ve been able to try and partner with over on Tribe. One company is going to send me a personalised canvas poster of an adorable cartoon orangutan (my boyfriend’s favourite animal of all time) and our daughters name (which is yet to be decided).

Another brand has agreed to partner with me in testing out some nipple cream once I’ve given birth, as I hope to be able to breast feed for at least the first couple of months. I’ve also agreed to team up with a baby poster company that creates a unique design taking your new-born’s specific measurements that you can hang up in their nursery as a reminder of how tiny they once were.

The one thing that’s really surprised me about Tribe is how brands don’t just automatically opt to work with and pay the influencers with the largest number of followers. They really do take the time to analyse your different content, levels of engagement, the kind of comments you’re receiving and check that you’re not just relying on the classic ‘follow/unfollow’ strategies favoured by many to up their follower levels.

I moved @growingoutandup over to a business account after hitting 6.5k followers, and after an initial dip in followers (around the 150 mark) I am now so glad I made that decision. As well as being able to see which content is the most popular amongst my followers, I can also screenshot and send proof of my profile views, insight growth and impressions to brands wanting to check that my followers are genuine and likely to engage with the posts I am creating on their behalf.

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