The Simpsons brilliance it would seem is not just limited to its fantastic comedy writing, their marketing teams are super-groovy as well.
Over in the US of A 7-Eleven has rebranded a number of its stores to Kwik-E-Mart (name of the local shop in The Simpsons) to help promote the film.
Film promo marketing at its best
No doubt 7-Eleven were paid an absolute wedge for the branding, but it is a very eye catching and talked about venture so well worth it.
I bet the brand teams were sat crying into their marker pens shouting, "But its not on Brand"!