02nd Jul 2007, by Andrew Barr

10 Yetis Admires 7-Eleven Kwik-E-Mart Simpsons Stunts

The Simpsons brilliance it would seem is not just limited to its fantastic comedy writing, their marketing teams are super-groovy as well.

Over in the US of A 7-Eleven has rebranded a number of its stores to Kwik-E-Mart (name of the local shop in The Simpsons) to help promote the film.

Film promo marketing at its best

No doubt 7-Eleven were paid an absolute wedge for the branding, but it is a very eye catching and talked about venture so well worth it.

I bet the brand teams were sat crying into their marker pens shouting, "But its not on Brand"!

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