29th May 2008, by Andrew Barr

10 Yetis Admires Indiana Jones Lateral Viral Marketing At England Football Match

Not sure if anyone else noticed this but the England Supporters Band obviously followed the alleged actions of some of the stars and took a bung before last nights game.

In-between playing their normal tunes of The Great Escape and Land of Hope and Glory the band were also playing the theme tune to Indiana Jones.

Just because they felt like it or because some canny viral marketing person bunged them some cash.

Great work by both parties... made me remember to try and find time to go and watch the latest instalment of the legendary film.

10 Yetis PO
Indiana Ditched the Whip for the Trumpet Last Night

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