I have been reading more and more about Ã¢â‚¬Å“interruption marketingÃ¢â‚¬Â in the past few months or Ã¢â‚¬Å“Urban SpamÃ¢â‚¬Â as the respected marketer Russell Davies has labelled it. I am not sure if he was the first to coin the phrase, but it is an interesting area.
Basically it is those adverts you donÃ¢â‚¬â„¢t really expect to see out and about but that you notice because they are put in a place where they are not usually seen.
An example, taken from RussellÃ¢â‚¬â„¢s excellent blog is a wraparound on your morning takeaway coffee.
I want to now go off and try to find some examples myself so you can see them.
May even run a competition at some point to come up with, or find, the best ones.