06th May 2007, by Andrew Barr

10 Yetis Asks, What is Alphabet of Brooke Shields

A few weeks ago Jilly and I happened to be wandering across the Tower of London when I noticed some graffiti written in crayon saying, "Alphabet of Brooke Shields".

I thought it was odd at the time but carried on upon my business. So, imagine my surprise on Friday when I read in the Metro that this same text is popping up in capital cities across the globe.

Alphabet of Brooke Shields
This is the same as the one I saw at Tower Bridge

What's more, there is a whole load of people on the web at places like Flickr trying to find out what this is all about.

Metro speculates that it is a viral campaign for a new perfume or alike from Brooke Shields and maybe it is, but I am not so sure. It makes sense to be something cosmetic but Brooke Shields does not strike me as someone who is strong enough as a brand for this to take of?

I fear it is going to be some form of global reality TV show, i.e. crossing boundaries etc?

What do you think?

Anyway, I grabbed the picture above from a really cool blog that speculates that it could be the name of an album by a new band. To read that blog, click here.

Get the Know How

Get the latest thought leading industry comment and information from our “no sales” newsletter.

Want to work with us?