25th Mar 2008, by Andrew Barr

10 Yetis Bids a Fond Farewell to Cream Eggs R.I.P :(

Hope you all had a lovely Easter and those little bunnies came hopping along with some chocolatey treats, no doubt the majority of you (like me) are staring a pile of empty egg wrappers in the face and clocking up a few extra pounds as a consequence!!!

Thought we should all take a minutes silence to bid a fond farewell to possibly the most wickedly delicious and irresistable eggs on the planet.....the one and only "how do you eat yours?" Cadbury's Cream Egg.

Yes they are the reason for my stone weight gain between Jan and March - a period where the little critters are playing come and get me tactics with consumers everywhere!!! (I'm sure i'm not the only one who can't resist...Rich is tutting at my lack of health conscious willpower as i write this) Soon Cream Eggs will disappear from the majority of shelves until next Easter and that fellow Cream Egg fans is a long time to go without. In fact my quest for them in the months in between the run up to Easter have previously led me to the ends of the earth and back. Including a surf shop in Newquay where I came across a dust ridden outdated box in mid August and was still tempted despite their neglected and food poison ridden appearance to buy one and EAT IT!!!

However, fear not friends.....what we have got to look forward to is the fact that.....they WILL be back and hopefully they will have another super duper viral advertising campaign to support them!!!

So let's have one final bit of indulgence, here's just one of a HUGE selection of this years viral Cream Egg treats.....genius!!!!!!!!!!

Get the Know How

Get the latest thought leading industry comment and information from our “no sales” newsletter.

Want to work with us?