30th Mar 2007, by Andrew Barr

10 Yetis Branding Agency Spots £65m Boots Rebrand

Quite mad at myself for not posting this up when the story came out earlier in the week. But for those of you not in the know yet, the might high street brand Boots (or Alliance Boots since its merger) is having a £65m rebrand.

It is moving to the tag line “Your Local Boots Pharmacy” and is hoping that the re-brand will help to communicate to buyers its global presence and strength (nice PR line, wish I would have thought of it ha ha ha).

Alliance Boots Logo
Alliance Boots Announced £65m rebrand

Alliance Boots was formed last year and the brand is also planning a joint venture in China with Guangzhou Pharmaceuticals, following its entry into Russia last year.

Looks like 100 exiting Boots shops or chemists may face the axe (I guess to be bought by other pharmacy outlets?) and a tranch of middle management positions are also on there way.

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