In what is quite blatently a publicity stunt to raise the profile of their wonderful advert, Coca Cola last week told Marketing Week that they are definately planning to launch the uber-famous Coca Cola "Holidays are coming" advert from the middle of next week.
Coke apparently had said that they would not be running the adverts this year but they changed their mind after seeing so much support for it on social networking sites.
What a load of piffle. I reckon Coca Cola was always going to run the advert. Coca Cola probably planned the whole campaign, including the viral element on social networking websites.
That being said, who flipping cares? Just as long as it appears on my telebox!
Will probably be a slightly different version of the above.