Here at 10 Yetis, one of the fundamental services we pride ourselves on is the ability to put out reactive statements to stories relevant to the industries our range of clients work in.
A great example is this following piece of coverage generated for our client Optimus Performance Marketing, who are the largest affiliate marketing company in Europe. After the announcement last week that 36% of the UK's top 100 brands are not yet mobile optimised through their websites, Optimus reacted to the news to explain that retailers and brands need to ensure that consumers are able to use their sites on mobile devices in order to maintain sales and growth. This resulted in some great online coverage on Internet Retailing, as highlighted below.
Optimus Performance Marketing featured on Internet Retailing