A great example of news-jacking, our client Broadbandchoices.co.uk picked up on last week's news that legislation may be coming into place that will see the directors of nuisance call companies personally liable for the hefty fines that they risk facing, and did a snap poll to find out just how many Britons have been affected.
The snap poll focused on landlines, and how many people have been disturbed during the night because of the incessant calls, with many news outlets running with the results.
The story has generated over 55x pieces of coverage within 24 hours, including Sky News, Yahoo! News and Radio X. Vix Leyton has also just finished an on-air interview about the results with BBC Radio Hereford & Worcester.
A few examples of the coverage can be seen below...